Director, Consumer & Brand Insights

Crocs, Inc.; Broomfield (CO); Hybrid; USD 165,000 - 175,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401k with company match

Paid time off

Hybrid work model

Job summary

Crocs, Inc. seeks a Director, Consumer & Brand Insights to define and lead the enterprise consumer insights strategy for Crocs and HEYDUDE, shaping priorities and embedding insights in strategy across brand, product, marketing, and planning.

The role builds a world-class insights function, translating consumer understanding into actionable business strategies that grow the business, strengthen brand equity, and create competitive advantage while partnering with executive teams.

Qualifications

• 10+ years in consumer insights, market research, strategy, analytics, or related fields.
• Significant experience in consumer products, retail, footwear, apparel, or adjacent industries.
• Proven ability to influence senior executives and shape enterprise decisions.
• Experience leading agencies and cross-functional teams.
• Experience developing and leading insights strategies that drive measurable business impact.

Responsibilities

• Shape enterprise strategy for consumer and brand insights across Crocs and HEYDUDE.
• Lead consumer-centric decision making by influencing senior leaders.
• Define the insights agenda including brand tracking, segmentation, and trends.
• Drive business impact by translating signals into strategic recommendations.
• Partner with executive leadership to inform investment and portfolio strategy.
• Build organizational capability with frameworks, tools, and reporting.
• Identify emerging opportunities to inform growth and risk plans.
• Oversee research partners and platforms to ensure data integrity.
• Drive innovation in how insights are generated and activated.
• Develop talent and capability across the organization.

Skills

Consumer insights

Market research

Strategy

Analytics

Executive communication

Agency management

Tools

Tableau

Power BI

AI-enabled insights platforms

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

At Crocs, Inc. we are seeking a Director, Consumer & Brand Insights to define and lead the enterprise consumer and brand insights strategy across the Crocs and HEYDUDE portfolios.

This leader will serve as the voice of the consumer across the organization, shaping enterprise priorities, influencing senior leaders, and ensuring consumer insights are embedded in strategic decision‑making across brand, product, marketing, commercial, and corporate planning.

The Director will establish and evolve a world‑class consumer insights function, translating consumer understanding into actionable business strategies that drive growth, strengthen brand equity, and create competitive advantage.

What You’ll Do

• Shape Enterprise Strategy: Set the vision and roadmap for consumer and brand insights across Crocs and HEYDUDE, ensuring insights directly inform business strategy, growth priorities, product innovation, and long‑range planning.
• Lead Consumer‑Centric Decision Making: Champion the consumer perspective across the organization, influencing senior leaders to make more informed decisions grounded in deep consumer understanding and market dynamics.
• Define the Insights Agenda: Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors, attitudes, purchase drivers, competitive intelligence, and emerging consumer trends.
• Drive Business Impact: Translate complex consumer and market signals into strategic recommendations that influence enterprise priorities and create measurable business outcomes.
• Partner with Executive Leadership: Serve as a trusted advisor to executive and senior leadership teams, providing forward‑looking insights that inform investment decisions, portfolio strategy, innovation pipelines, brand positioning, and commercial planning.
• Build Organizational Capability: Elevate how consumer insights are understood and utilized across the organization by developing frameworks, tools, reporting, and best practices that make insights actionable and accessible.
• Anticipate Future Opportunities: Identify emerging trends, evolving consumer needs, and market shifts to proactively inform growth opportunities, innovation strategies, and risk mitigation plans.
• Lead Research Excellence: Oversee research partners, methodologies, and insights platforms to ensure best‑in‑class practices, data integrity, and effective use of modern and AI‑enabled research capabilities.
• Drive Innovation: Continuously evolve how consumer insights are generated, synthesized, and activated to improve business decision‑making and create competitive advantage.
• Develop Talent & Capability: Build and develop insights capability across the organization while coaching and mentoring team members and cross‑functional partners to increase consumer‑centric thinking.

What You’ll Bring to the Table

• 10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines.
• Significant experience in consumer products, retail, footwear, apparel, or adjacent industries.
• Demonstrated success influencing senior executives and shaping enterprise‑level business decisions.
• Experience developing and leading insights strategies that drive measurable business impact.
• Experience leading agencies, external research partners, and cross‑functional teams.

Leadership Capabilities

• Strong strategic thinker with the ability to connect consumer insights to enterprise growth opportunities.
• Proven ability to influence senior leaders and drive alignment across complex stakeholder groups.
• Ability to balance long‑term strategic thinking with practical business application.
• Strong executive communication and storytelling skills.
• Demonstrated ability to operate effectively in ambiguity and lead through change.

Technical Expertise

• Deep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activation.
• Strong understanding of consumer behavior, brand equity measurement, and competitive intelligence.
• Experience leveraging data visualization and analytics tools (Tableau, Power BI, AI‑enabled insights platforms, etc.).
• Ability to synthesize multiple data sources into clear business recommendations.

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title

Director, Consumer & Brand Insights

Salary or Pay Range

$165,000 - $175,000

Pay offered will vary based on job‑related factors such as location, experience, training, skills, and abilities. At Crocs, Inc. we believe in the power of a blend of in‑person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In‑office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2‑3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This organization participates in E‑Verify. This position is eligible to participate in a company incentive program. This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long‑term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.

Job Category

Corporate