Director, Consumer & Brand Insights

Crocs Inc.; Westwood (MA); On-site; USD 165,000 - 175,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401k with company match

Paid time off

Job summary

Crocs, Inc. is seeking a Director of Consumer & Brand Insights to shape the enterprise strategy for consumer and brand insights across Crocs and HEYDUDE.

You will influence senior leaders, define the insights agenda, and drive measurable business impact by translating market signals into strategic recommendations. The role requires leading agencies and cross-functional teams, elevating organizational capability, and informing growth opportunities with forward-looking insights.

Qualifications

• 10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines.
• Significant experience in consumer products, retail, footwear, apparel, or adjacent industries.
• Demonstrated success influencing senior executives and shaping enterprise-level business decisions.
• Experience developing and leading insights strategies that drive measurable business impact.
• Experience leading agencies, external research partners, and cross-functional teams.

Responsibilities

• Shape Enterprise Strategy: Set the vision and roadmap for consumer and brand insights across Crocs and HEYDUDE, informing business strategy and long-range planning.
• Lead Consumer-Centric Decision Making: Champion consumer perspective to influence senior leaders with deep insights and market dynamics.
• Define the Insights Agenda: Lead enterprise insights ecosystem including brand tracking, segmentation, consumer behaviors, attitudes, purchase drivers, competitive intelligence, and trends.
• Drive Business Impact: Translate signals into strategic recommendations that influence enterprise priorities and outcomes.
• Partner with Executive Leadership: Advise executive teams on investment decisions, portfolio strategy, and commercial planning.
• Build Organizational Capability: Develop frameworks, tools, reporting, and best practices to make insights actionable.

Skills

Strategic thinking

Executive communication

Influence senior leaders

Ambiguity management

Stakeholder management

Tools

Tableau

Power BI

AI-enabled insights platforms

Job description

Time in Office: Hybrid

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

What You'll Do

Shape Enterprise Strategy

Set the vision and roadmap for consumer and brand insights across Crocs and HEYDUDE, ensuring insights directly inform business strategy, growth priorities, product innovation, and long-range planning.

Lead Consumer-Centric Decision Making

Champion the consumer perspective across the organization, influencing senior leaders to make more informed decisions grounded in deep consumer understanding and market dynamics.

Define the Insights Agenda

Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors, attitudes, purchase drivers, competitive intelligence, and emerging consumer trends.

Drive Business Impact

Translate complex consumer and market signals into strategic recommendations that influence enterprise priorities and create measurable business outcomes.

Partner with Executive Leadership

Serve as a trusted advisor to executive and senior leadership teams, providing forward-looking insights that inform investment decisions, portfolio strategy, innovation pipelines, brand positioning, and commercial planning.

Build Organizational Capability

Elevate how consumer insights are understood and utilized across the organization by developing frameworks, tools, reporting, and best practices that make insights actionable and accessible.

Identify emerging trends, evolving consumer needs, and market shifts to proactively inform growth opportunities, innovation strategies, and risk mitigation plans.

Oversee research partners, methodologies, and insights platforms to ensure best-in-class practices, data integrity, and effective use of modern and AI-enabled research capabilities.

Continuously evolve how consumer insights are generated, synthesized, and activated to improve business decision-making and create competitive advantage.

Develop Talent & Capability

Build and develop insights capability across the organization while coaching and mentoring team members and cross-functional partners to increase consumer-centric thinking.

What You'll Bring to the Table

• 10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines
• Significant experience in consumer products, retail, footwear, apparel, or adjacent industries
• Demonstrated success influencing senior executives and shaping enterprise-level business decisions
• Experience developing and leading insights strategies that drive measurable business impact
• Experience leading agencies, external research partners, and cross-functional teams

Leadership Capabilities

• Strong strategic thinker with the ability to connect consumer insights to enterprise growth opportunities
• Proven ability to influence senior leaders and drive alignment across complex stakeholder groups
• Ability to balance long-term strategic thinking with practical business application
• Strong executive communication and storytelling skills
• Demonstrated ability to operate effectively in ambiguity and lead through change

Technical Expertise

• Deep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activation
• Strong understanding of consumer behavior, brand equity measurement, and competitive intelligence
• Experience leveraging data visualization and analytics tools (Tableau, Power BI, AI-enabled insights platforms, etc.)
• Ability to synthesize multiple data sources into clear business recommendations

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title:Director, Consumer & Brand Insights

Salary or Pay Range: $165,000 - $175,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.