Director, Strategic Activation

CROCS; Westwood (MA); On-site; USD 170,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Life and AD&D insurance

Short and long-term disability

Paid time off

Job summary

Crocs, Inc. is seeking a Director of Strategic Activation to lead cross-functional initiatives and translate strategic priorities into actionable growth plans. You will partner with senior leaders across Product, Marketing, Commercial, and Operations to drive initiatives from concept to execution.

The role requires 8+ years of experience in strategy, operations, or PMO leadership, with the ability to influence executives and deliver measurable results in a fast-paced consumer brand environment.

Qualifications

• 8+ years of experience in strategy, operations, transformation, consulting, or PMO leadership.
• Proven ability to translateAmbiguous challenges into actionable plans and measurable outcomes.
• Strong influence and partnership with senior executives across multiple functions.
• Excellent strategic thinking, business acumen, and analytical problem-solving.
• Demonstrated leadership to manage multiple high-priority initiatives simultaneously.

Responsibilities

• Set clear goals and align teams to strategic priorities.
• Develop implementation plans with milestones, ownership, timelines, and success metrics.
• Define capabilities, operating models, and structures to launch and scale initiatives.
• Drive cross-functional execution across Product, Marketing, Commercial, Supply Chain, Finance, Operations, and HR.
• Identify risks and resource constraints and mitigate them for successful execution.
• Lead governance, executive reviews, and strategic working sessions.

Skills

Strategy development/vision

Cross-functional leadership

Influence senior executives

Go-to-market understanding

Project/program leadership

Executive communication

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that’s exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

What You’ll Do

Responsibilities include setting clear goals, aligning teams, defining essential organizational structures and capabilities, driving implementation plans across departments, overcoming challenges, and making sure initiatives are launched effectively throughout the business.

• Partner with Growth & Strategy and brand leadership to translate strategic priorities into actionable growth initiatives.
• Develop implementation plans with clear milestones, ownership, timelines, success metrics, and accountability.
• Define and establish the capabilities, resources, operating models, and structures needed to launch and scale strategic initiatives.
• Drive cross-functional execution across Product, Marketing, Commercial, Supply Chain, Finance, Operations, and HR to deliver business results.
• Identify and mitigate risks, dependencies, and resource constraints to ensure successful execution.
• Lead governance, decision-making processes, executive reviews, and strategic working sessions to maintain alignment and momentum.
• Provide executive-level reporting and insights on progress, risks, opportunities, and business impact.
• Build scalable tools, frameworks, and ways of working that foster accountability, transparency, and results-driven execution.

What You’ll Bring to the Table

• 8+ years of experience in strategy, business operations, transformation, consulting, PMO leadership, or related disciplines.
• Proven success leading complex, cross-functional initiatives from strategy development through execution and results delivery.
• Strong ability to influence and partner with senior executives and stakeholders across multiple business functions.
• Demonstrated capability to translate ambiguous business challenges into actionable plans, measurable outcomes, and sustainable solutions.
• Exceptional strategic thinking, business acumen, analytical skills, and problem-solving ability.
• Strong project and program leadership skills, with the ability to manage multiple high-priority initiatives simultaneously.
• Excellent communication, facilitation, stakeholder management, and executive presence, with the ability to lead through influence rather than authority.
• Deep understanding of business operations, go-to-market processes, and organizational dynamics within consumer brands, with the ability to thrive in fast-paced, evolving environments.

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title:Director, Strategic Activation

Salary or Pay Range: $170,000 - $180,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.