Director, Digital Experience & Personalization

pgatoursuperstore; Roswell (GA); On-site; USD 120,000 - 160,000; Full time

Job summary

PGA TOUR Superstore seeks a Director, Digital Experience to optimize the digital and in-store customer journey. Focus areas include product discovery, data quality, experimentation, analytics, personalization, and emerging capabilities to drive conversion and engagement.

The role partners across E-Commerce, Marketing, Analytics, and Technology to deliver measurable improvements and scale successful experiences. A strategic, data-driven leader will redefine digital retail for a golf-loved brand.

Qualifications

• Experience with enterprise e-commerce and digital experience platforms, preferably Salesforce Commerce Cloud.
• Proficiency with digital and behavioral analytics and BI tools, including Heap and Power BI, or comparable platforms.
• Experience with onsite search and product discovery platforms, including search relevance, ranking, facets, and recommendations.
• Experience with PIM platforms, preferably Akeneo, including taxonomy, product attributes, enrichment, and data quality.
• Strong knowledge of A/B testing, experimentation, personalization, and digital measurement methodologies.
• Working knowledge of web analytics, tagging, tracking, data layers, integrations, and site performance.
• Familiarity with AI-enabled capabilities across search, personalization, recommendations, content, agentic commerce, and workflow automation.

Responsibilities

• Optimization Prioritization & Execution: Translate digital strategy and roadmap priorities into a structured optimization backlog. Identify and recommend opportunities based on customer behavior, performance insights, and expected business impact; partner cross-functionally to execute initiatives and measure outcomes.
• Search & Product Discovery: Lead onsite search and product discovery optimization to improve relevance, findability, and conversion. Manage search relevance, synonyms, facets, ranking logic, and other discovery capabilities; analyze search behavior and zero-result searches to identify opportunities for continuous improvement.
• PIM & Product Data Governance: Lead product attribute strategy, taxonomy, and data governance to improve the quality and effectiveness of the digital product experience. Ensure product data accuracy, completeness, and consistency; partner with Merchandising and vendors to improve enrichment and support stronger search, filtering, recommendations, and personalization.
• Experimentation & Optimization: Lead the digital experimentation program, including test planning, prioritization, platform management, and governance. Develop clear hypotheses and success criteria, analyze results, document learnings, and scale successful experiences to drive measurable improvements in customer experience and conversion.
• Analytics, Insights & Measurement: Partner with Analytics teams to establish KPIs, dashboards, and measurement frameworks across product discovery, customer journeys, experimentation, personalization, and conversion. Monitor digital funnels, customer behavior, and friction points; translate insights into actionable optimization opportunities and quantify the impact of implemented improvements.
• Personalization Enablement: Partner across E-Commerce, Marketing, Analytics, and Technology to enable and optimize personalized site experiences across search, product recommendations, content, and key customer journeys. Use customer behavior, product data, and experimentation to improve relevance, engagement, and conversion.
• AI & Emerging Capabilities: Identify and evaluate AI-enabled capabilities that can enhance the digital customer experience and improve operational efficiency. Partner with cross-functional teams to test practical applications of AI across product discovery, personalization, recommendations, content, and workflow automation. Agent and Agentic commerce experience a plus.

Skills

Salesforce Commerce Cloud

Digital analytics

A/B testing

Product discovery

Personalization

Search optimization

Analytics platforms

BI tools

PIM platforms

AI-enabled capabilities

Tools

Heap

Power BI

Akeneo

Job description

PGA TOUR Superstore seeks a Director, Digital Experience to optimize the digital and in-store customer journey. Focus areas include product discovery, data quality, experimentation, analytics, personalization, and emerging capabilities to drive conversion and engagement.

The role partners across E-Commerce, Marketing, Analytics, and Technology to deliver measurable improvements and scale successful experiences. A strategic, data-driven leader will redefine digital retail for a golf-loved brand.