Championships Digital Product Lead

PGA of America; Frisco (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

PGA of America is seeking a Championship Digital Product Manager to lead the development, execution, and optimization of digital fan experiences for its premier championships, including the PGA Championship, KPMG Women’s PGA Championship, and Ryder Cup. The role oversees product updates, vendor partnerships, and live event support to engage fans onsite and worldwide.

You will drive product testing, analytics, and gamification, collaborate across departments to set roadmaps, manage CMS and

Qualifications

• Bachelor’s degree or equivalent in a related field with strong digital product background.
• Experience in digital sports media and product ownership preferred.
• Knowledge of analytics and CMS platforms is required.

Responsibilities

• Lead year-round planning, design, requirements, and testing for championship web and app experiences.
• Set annual roadmaps with internal stakeholders and drive feature prioritization.
• Manage vendor relationships, contracts, and program oversight for digital products.
• Implement analytics practices and data-driven reporting for digital platforms.
• Collaborate with revenue ops, partners, and content teams to align priorities.
• Optimize concepts and features for commercial value and brand showcase.
• Act as product owner for championship CMS, including training and vendor mgmt.
• Oversee end-to-end delivery during event weeks to ensure top user experiences.
• Explore and test innovative digital products and enhancements for PGA events.
• Stay current with digital product trends and build internal relationships.

Skills

Digital product lifecycle

Stakeholder collaboration

Analytics mindset

Organizational skills

Education

Bachelor’s Degree in Marketing, Business, Media, Communications, Sport Management, or related field

Product management training (Scrum, CAPM or PMP) preferred

Equivalent combination of education, training, and experience

Tools

Google Ads Manager

Amplitude analytics

Brightspot CMS

Brightcove video management

G Suite

Job description

PGA of America is seeking a Championship Digital Product Manager to lead the development, execution, and optimization of digital fan experiences for its premier championships, including the PGA Championship, KPMG Women’s PGA Championship, and Ryder Cup. The role oversees product updates, vendor partnerships, and live event support to engage fans onsite and worldwide.

You will drive product testing, analytics, and gamification, collaborate across departments to set roadmaps, manage CMS and