Director, Digital Experience & Audience Engagement

UNCSA; Winston-Salem (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

UNCSA is seeking a Director of Digital Experience & Engagement to lead the university’s public web and social channels, shaping an integrated digital strategy that aligns with recruitment, engagement, and reputational goals.

The role directs information architecture, accessibility, content governance, and measurement, while supervising staff and coordinating with campus partners to deliver impactful digital experiences across channels.

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• Seven+ years of digital communications experience with supervisory roles.
• Experience leading digital strategy and governance in complex organizations.

Responsibilities

• Lead digital strategy, governance, and audience journeys for the university website and social channels.
• Oversee analytics, optimization, and performance management across platforms.
• Supervise digital staff and coordinate with campus partners and vendors.
• Develop campaigns and content standards to support recruitment, engagement, and reputation.

Skills

Digital strategy

Social media governance

Analytics & measurement

Content strategy

Leadership

Education

Bachelor's degree or equivalent

Tools

GA4

SEO

HTML/CSS

Job description

UNCSA is seeking a Director of Digital Experience & Engagement to lead the university’s public web and social channels, shaping an integrated digital strategy that aligns with recruitment, engagement, and reputational goals.

The role directs information architecture, accessibility, content governance, and measurement, while supervising staff and coordinating with campus partners to deliver impactful digital experiences across channels.