Strategic Director, Social Media & Engagement

UT Tyler; San Antonio (TX); Hybride; USD 120 000 - 180 000; Plein temps

Résumé du poste

The University of Texas at San Antonio seeks a Director of Social Media Strategy and Engagement to set the comprehensive vision for the flagship @UTSA channels, oversee engagement, reputation management and content development.

The role reports to the Senior Executive Director of University Strategic Communications and leads a cross-functional team, shaping strategies across platforms, analytics, and crisis communications.

Qualifications

• Bachelor's degree in a related field and seven years of related work experience.
• Minimum five years in social media strategy and engagement.
• At least three years supervising a full-time social/digital media team.

Responsabilités

• Leads flagship social media strategy and engagement as a central advisor.
• Establishes systems and standards informed by data and AI insights.
• Evaluates platforms and strategies to drive growth and brand affinity.
• Oversees multimedia content design and distribution for flagship channels.
• Develops executive visibility and institutional thought leadership online.
• Monitors conversations and provides real-time insights for crisis management.
• Leads social media communications during emergencies and disruptions.
• Oversees analytics and executive reporting on outcomes and trends.
• Mentors and develops a multi-person social media team.
• Oversees governance and best practices for enterprise social media.

Connaissances

Social media strategy

Strategic leadership

Analytics

Audience engagement

Crisis communications

Team leadership

Formation

Bachelor's Degree in related field

Outils

Microsoft Office Suite

Adobe Creative Suite

Description du poste

The University of Texas at San Antonio seeks a Director of Social Media Strategy and Engagement to set the comprehensive vision for the flagship @UTSA channels, oversee engagement, reputation management and content development.

The role reports to the Senior Executive Director of University Strategic Communications and leads a cross-functional team, shaping strategies across platforms, analytics, and crisis communications.