Director of Social Media Strategy & Engagement - Remote

University of Texas at San Antonio; San Antonio (TX); Hybrid; USD 120,000 - 180,000; Full time

Job summary

University of Texas at San Antonio (UTSA) seeks a Director of Social Media Strategy and Engagement to lead the university's flagship social channels, set the vision, and guide cross-functional teams. The role emphasizes audience growth, reputation management and executive visibility across digital platforms.

The incumbent will supervise a growing team, manage content standards, and apply AI-driven listening for real-time insights, while partnering with senior executives to shape strategic

Qualifications

• Bachelor's Degree required.
• 7 years of related work experience, including at least 5 years in social media strategy.
• 3+ years supervising a full-time social media or digital media team.
• This position requires the ability to maintain the security and integrity of UT San Antonio and its infrastructure per Texas EO-GA-48.

Responsibilities

• Leads the flagship social media strategy and engagement as a central strategic advisor across the university.
• Establishes systems and standards informed by competitive data and AI for flagship presence.
• Evaluates platforms and strategies to support storytelling, growth, and engagement.
• Oversees multimedia content design, publication, and distribution across flagship channels.
• Develops strategies to advance executive visibility and institutional thought leadership.
• Monitors conversations and issues, delivering real-time insights for issues management and crisis communications.
• Leads flagship social media communications during emergencies and reputational matters.
• Oversees analytics, reporting, and executive-ready briefs on outcomes and trends.
• Empowers a multi-person team with coaching and professional development.
• Develops enterprise social media governance and best practices, leading the Social Media Collective.
• Performs other duties as assigned.

Skills

Social media strategy

Executive leadership

Analytics

Crisis communications

AI in social media

Cross-functional collaboration

Education

Bachelor's Degree in a related field

Tools

Microsoft Office Suite

Adobe Creative Suite

Job description

University of Texas at San Antonio (UTSA) seeks a Director of Social Media Strategy and Engagement to lead the university's flagship social channels, set the vision, and guide cross-functional teams. The role emphasizes audience growth, reputation management and executive visibility across digital platforms.

The incumbent will supervise a growing team, manage content standards, and apply AI-driven listening for real-time insights, while partnering with senior executives to shape strategic