Director, Media Operations

Merkle Italia; New York (NY); On-site; USD 114,000 - 153,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance (short/long-term)

401k

Flexible paid time off

15+ paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu Media in New York is seeking a Director of Media Operations to lead campaign systems, tagging frameworks and cross-channel taxonomy. You will partner with senior leadership and tech partners to optimize processes and elevate client outcomes.

The role requires deep ad tech knowledge and hands-on experience with CM360, DV360, and programmatic DSPs, plus strong analytics and stakeholder management capabilities. This is a full-time, on-site position with competitive benefits.

Qualifications

• Bachelor’s Degree required
• 6+ years of industry experience preferred
• Strong knowledge of ad serving and rich media tech
• Comfortable with Html/coding basics
• Excellent time management and analytics skills

Responsibilities

• Evaluate and recommend verification solutions, vendors and processes
• Coordinate assets and media tags with internal teams, partners and clients
• Serve as subject matter expert for technical issues in digital ad campaigns
• Maintain understanding of ad tech landscape with a focus on integration
• Lead tagging frameworks and cross-channel taxonomy development
• Facilitate NTAs and participate in alpha/beta product phases
• Develop partner POVs per client requests

Skills

Ad operations

Analytics

Tag management

Campaign management

Data analysis

MS Office

Education

Bachelor’s Degree

Tools

CM360

DV360

The Trade Desk

GA4

Tagging/Ad tech

Job description

Job Description: The Director, Media Operations will partner with the broader central operations team at dentsu to manage platform strategy and implementation. This role requires a strong understanding of investment tools and process, site tagging and best practice. This role involves coordinates with different departments and stakeholders to develop and implement campaign systems. They must thrive in a fast-paced, detail-oriented environment and actively contribute to optimizing the team's processes. Additionally, they collaborate with senior leadership to address client needs, provide technical support to media teams, and establish best practices. Proficiency in ad serving, rich media, mobile implementation, and emerging tools is essential, along with ensuring data compliance and overseeing the integration of new technologies. The Director also represents media operations capabilities in client meetings and collaborates with tech partners to advance organizational capabilities. They are expected to contribute thought leadership and insights to internal teams and clients.

KEY AREAS OF RESPONSIBILITY

• Campaign & Technical Support Evaluate, assess, and recommend the most effective verification solutions, vendors, tools, and processes to meet or exceed clients' objectives
• Work closely with internal teams, external partners and clients to ensure that appropriate creative assets and media tags are received and distributed correctly
• Act as a subject matter expert for all technical issues involved in running digital ad campaigns (including ad tag trafficking, data discrepancies, data tracking and taxonomy)
• Maintain a deep understanding of the ad tech landscape (Ad Serving, Data Management, Identity Resolution, etc.) with a focus on interconnectivity and continuity
• Experience and understanding of campaign management platforms including advanced knowledge of – Media Ocean (PRISMA, DDS), Google Campaign Manager (CM360), Google Ads, Facebook Ads Manager, and Programmatic DSPs (e.g. DV360, The Trade Desk, Yahoo)
• Experience with tag management systems, data management platforms, attribution platforms, and/or web analytics systems (Ex. GA4) preferred
• Experience with Kochava, Adjust, AppsFlyer, DV360, TTD preferred
• Advanced setup & integrations across ad serving, tagging, and measurement platforms
• Basic understanding of CAPI (Conversion API) and offline conversion integrations/uploads
• Experience and understanding of Media Operations – processes and workflows
• Experience and understanding in working with Ad Operations and Trafficking teams
• Lead strategy and development of site tagging frameworks based on client and investment team requirements
• Lead strategy and development of cross-channel enterprise taxonomies
• Facilitate Google Network Transfer Agreements (NTAs)
• Participate in partner alpha/beta product phases, evaluating new capabilities ahead of general availability
• Develop partner POVs per client request

EXPERIENCE/KNOWLEDGE REQUIRED

• Bachelor’s Degree
• 6+ years of industry experience
• Proficient in MS office suite (MS Excel, MS Word, MS PowerPoint)
• Expert in third-party ad servers and rich media technology (Google Campaign Manager (CM360), VAST/VPAID, DCO (Dynamic Creative Optimization), Rich Media, etc.)
• Comfortable with technology and computers (e.g., Html coding)
• Effective time management skills
• Strong analytical and organizational skills

The annual salary range for this position is $114,425-$152,662. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location: New York

Brand: Dentsu Media

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work