Demand Generation Manager

Manhattan Associates; Atlanta (GA); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive pay & health coverage

401(k) with match

Hybrid work options

Onsite fitness centers

Job summary

Manhattan Associates is seeking a Demand Generation Manager to own the demand generation strategy and operating model for a focused market segment. You will build integrated, full-funnel programs across paid, owned, earned, events, and partner channels to drive engagement, pipeline, and measurable business impact.

You will shape priorities, develop campaign briefs, guide cross-functional planning, and orchestrate programs that move buyers through the funnel with clarity and consistency.

Qualifications

• 6–10 years of B2B marketing experience in demand generation, integrated marketing, or campaign strategy.
• Experience building and operating full-funnel, multi-channel campaigns in enterprise or complex B2B environments.
• Experience working closely with BDR or SDR teams to align outbound activation with campaign strategy and conversion goals.
• Experience managing multiple campaign workstreams and partnering across matrixed teams.
• Experience using campaign, audience, and funnel performance data to shape strategy and optimize results.
• Experience partnering with Marketing Operations on measurement, automation, segmentation, and forecasting.
• Experience collaborating with digital and channel specialists to improve traffic quality, conversion paths, and segment performance.
• Preferred experience in SaaS, supply chain, logistics, retail technology, or related enterprise technology markets.

Responsibilities

• Own the demand generation strategy for your segment, including priorities, integrated plans, and campaign sequencing.
• Build and manage full-funnel, multi-channel programs across awareness, nurture, conversion, and pipeline acceleration.
• Create campaign briefs and planning inputs that align cross-functional teams around clear goals, audiences, messaging, and execution plans.
• Partner with Digital, Product Marketing, BDR leadership, RevOps, Marketing Operations, Creative, and channel specialists to bring campaigns to market effectively.
• Guide audience targeting, suppression logic, nurture architecture, and buyer progression strategies in partnership with Marketing Operations.
• Ensure BDR outreach is aligned to campaign messaging, buyer signals, and activation timelines.
• Monitor campaign and funnel performance across volume, velocity, conversion, and progression to pipeline.
• Lead testing and optimization across messaging, offers, journeys, channel mix, targeting, and handoff points.
• Support quarterly planning, campaign prioritization, and investment recommendations based on performance trends and expected impact.
• Translate data into actionable recommendations for stakeholders, including senior marketing leadership.

Skills

Strategic thinking

Full-funnel demand gen

Analytics & measurement

Communication & briefing

Executive presence

Cross-functional alignment

Tools

Salesforce

Marketo

Demandbase

People.ai

Outreach

Job description

Overview

Manhattan is looking for a Demand Generation Manager to own the demand generation strategy and operating model for a focused market segment. In this role, you will connect segment strategy to execution by building integrated, full-funnel programs that drive engagement, pipeline, and measurable business impact. You will shape priorities, develop campaign briefs, guide cross‑functional planning, and orchestrate programs across paid, owned, earned, event, and partner channels. You will also ensure BDR activation is built into campaign strategy from the start, creating a cohesive system that moves buyers through the funnel with clarity and consistency. This is a high‑ownership role for a marketer who is equally comfortable thinking strategically and acting operationally. You will use campaign, audience, and funnel insights to inform decisions, identify friction, improve conversion, and optimize performance over time.

A Day in the Life

• Own the demand generation strategy for your segment, including priorities, integrated plans, and campaign sequencing.
• Build and manage full-funnel, multi-channel programs across awareness, nurture, conversion, and pipeline acceleration.
• Create campaign briefs and planning inputs that align cross‑functional teams around clear goals, audiences, messaging, and execution plans.
• Partner with Digital, Product Marketing, BDR leadership, RevOps, Marketing Operations, Creative, and channel specialists to bring campaigns to market effectively.
• Guide audience targeting, suppression logic, nurture architecture, and buyer progression strategies in partnership with Marketing Operations.
• Ensure BDR outreach is aligned to campaign messaging, buyer signals, and activation timelines.
• Monitor campaign and funnel performance across volume, velocity, conversion, and progression to pipeline.
• Lead testing and optimization across messaging, offers, journeys, channel mix, targeting, and handoff points.
• Support quarterly planning, campaign prioritization, and investment recommendations based on performance trends and expected impact.
• Translate data into actionable recommendations for stakeholders, including senior marketing leadership.

What We Need From You

• 6–10 years of B2B marketing experience in demand generation, integrated marketing, or campaign strategy.
• Experience building and operating full‑funnel, multi‑channel campaigns in enterprise or complex B2B environments.
• Experience working closely with BDR or SDR teams to align outbound activation with campaign strategy and conversion goals.
• Experience managing multiple campaign workstreams and partnering across matrixed teams.
• Experience using campaign, audience, and funnel performance data to shape strategy and optimize results.
• Experience partnering with Marketing Operations on measurement, automation, segmentation, and forecasting.
• Experience collaborating with digital and channel specialists to improve traffic quality, conversion paths, and segment performance.
• Preferred experience in SaaS, supply chain, logistics, retail technology, or related enterprise technology markets.

Skills and Competencies

• Strong strategic thinking with the ability to connect segment priorities to campaign architecture and execution.
• Deep understanding of full‑funnel demand generation and how channels work together to drive pipeline.
• Excellent analytical skills, with the ability to interpret performance data, identify gaps, and make fast, evidence‑based recommendations.
• Strong written and verbal communication skills, including the ability to develop clear briefs, frameworks, and stakeholder‑ready recommendations.
• Executive presence and confidence presenting strategy, performance, and recommendations to senior leaders.
• Ability to lead without direct authority and build alignment across Product Marketing, BDR, RevOps, Marketing Operations, Creative, and channel teams.
• Comfort operating in a fast‑moving environment where priorities evolve and new processes are built in real time.
• Curiosity and sound judgment in exploring AI and automation to improve scale, efficiency, and campaign performance.
• Fluency with tools such as Salesforce, Marketo, Demandbase, People.ai, and Outreach, or equivalent platforms, with a strong understanding of how they support the revenue cycle.

Who You’ll Work With

• Product Marketing to align segment strategy, positioning, messaging, and story architecture.
• BDR Leadership to develop campaign‑aligned messaging, talk tracks, sequences, and feedback loops.
• Digital and Channel Specialists to activate campaigns across web, paid, email, events, SEO, and partner channels.
• Marketing Operations to support audience segmentation, targeting, automation, campaign instrumentation, dashboards, and measurement planning.
• Regional Marketing teams to share knowledge, align coverage, and coordinate campaign planning across regions.
• Internal Creative to bring campaign concepts to life through compelling assets and visual execution.

Benefits

• Competitive Rewards: Market‑leading pay, comprehensive health coverage, and a 401(k) with 50% match up to 6% from day one.
• Career Growth: Access Global Path, our structured development program with global opportunities, free LinkedIn Learning, and mentorship.
• Inclusive Culture: Join a diverse team and Employee Connection Groups like Multicultural Network, LGBTQ+ Alliance, Women’s Initiative Network, and MA Mamas.
• Flexibility & Balance: Hybrid work options, flexible policies, and onsite fitness centers to help you recharge.
• Community Impact: Monthly volunteer events and opportunities to make a difference locally and globally.

Equal Employment Opportunity

We’re proudly an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a veteran. In the United States, Manhattan Associates participates in the Employment Eligibility Verification Program (E‑Verify) operated by the Department of Homeland Security in partnership with the Social Security Administration. Participation in the E‑Verify Program allows Manhattan to confirm the employment eligibility of all newly hired employees after the Employment Eligibility Verification Form (Form I‑9) has been completed.

At Manhattan Associates our supply chain and omnichannel technology positively affect how people work, shop and live – every single day. Though we all take different paths to get here, everyone shares one belief: We’re good people doing great things.