Director - Demand Generation

MacStadium; United States; On-site; USD 125,000 - 150,000; Full time

Job summary

Join a forward-thinking company dedicated to simplifying cloud solutions for businesses. As a Director of Demand Generation, you'll lead innovative marketing strategies targeting enterprise technology leaders. Collaborate with a passionate team to drive lead generation and optimize campaigns across various channels. Enjoy a flexible work environment, competitive benefits starting on day one, and opportunities for professional development. If you're a self-starter with a knack for analytics and a background in SaaS, this role offers the chance to make a significant impact in a growing industry.

Benefits

Medical Insurance

401(k) Matching

Paid Time Off

Flexible Work Environment

Continuing Education

Wellness Reimbursements

Company Swag

Qualifications

• 5-10 years in demand generation for B2B SaaS.
• Proven success in lead generation and pipeline growth.
• Strong analytical skills for campaign performance.

Responsibilities

• Develop and implement demand generation strategies.
• Execute multi-channel marketing campaigns.
• Analyze campaign performance and track metrics.

Skills

Demand Generation

B2B SaaS Marketing

Account-Based Marketing (ABM)

Lead Generation

Campaign Optimization

Analytical Skills

Collaboration

Problem Solving

Tools

Salesforce CRM

Pardot

Webflow

WordPress

Semrush

Ahrefs

Job description

Get AI-powered advice on this job and more exclusive features.

Meet MacStadium. We build cloud solutions to simplify Mac for business. We actively participate in and influence the Apple ecosystem in a cool way and have been a part of it since day one. Developers and end users at leading tech companies, big enterprises, and small teams rely on MacStadium’s innovative solutions every day. We have a passionate team of hard working, hard playing professionals with a big, shared vision. Come join us as we grow again!

What we need:

MacStadium is seeking an experienced marketing leader responsible for creating and executing strategies to generate leads and drive pipeline growth, ultimately contributing to revenue generation. The Director of Demand Generation will target enterprise technology leaders and practitioners, leveraging account-based marketing (ABM), organic and paid search, display advertising, content marketing, email marketing, social media, and other demand gen tactics and channels.

The right person for this role will be a self-starter with the ability to collaborate with other marketing team members to achieve department and corporate goals. A technical, cloud, or SaaS background is a plus given the nature of our team, our product, and our customer base.

Reporting directly to the Head of Marketing, this role is highly preferred to be located in Atlanta, GA or Boston, MA or a candidate located in Eastern Time Zone.

What you will be doing:

• Strategy development: Develop and implement comprehensive demand generation strategies aligned with overall business goals and sales pipeline objectives.
• Campaign execution: Plan, build, execute, and optimize multi-channel marketing campaigns across paid and organic channels.
• Lead generation and nurturing: Drive the generation of qualified leads by both engaging ABM targets and generating top-of-funnel inbound demand, then move prospects through the sales funnel.
• Team alignment and collaboration: Collaborate with sales, product, and other internal teams to ensure alignment. Work closely with the internal marketing team (content, product, operations) and external contractors to achieve demand generation goals.
• Performance analysis and reporting: Analyze campaign performance, track key metrics, and identify areas for improvement. Build and maintain easy-to-understand reports and dashboards that communicate KPIs to the marketing team and executive leadership.
• Process improvement and innovation: Stay abreast of new technologies and advise leadership on the latest marketing trends, best practices, and standards for demand generation. Proactively scope and present new ideas to improve the buyer journey for prospects, leads, and customers.
  
  
  

What skills and experience you need to have:

• 5-10 years of experience in demand generation with B2B SaaS organizations
• Proven track record of success in driving lead generation and pipeline growth
• Knowledge of various marketing channels and tactics including ABM, organic and paid search, events, social media, email, content syndication, and partnerships
• Strong analytical skills and proven ability to use data to optimize campaign performance and inform future strategies
• Ability to learn new concepts and solve problems quickly
• Experience with Salesforce CRM, Salesforce Account Engagement (Pardot), and/or similar marketing automation tools
• Familiarity with CMS/website tools (Webflow, WordPress), SEO/SEM tools (Semrush, Ahrefs), A/B testing software, AI marketing tools, and analytics software
• Experience in scaling demand generation programs in high-growth startups or tech companies
• Comfortable working in an individual contributor capacity while managing relationships with vendors
• Knowledge of software development processes and/or experience communicating to technical/software developer audience technology a plus
• Minimum travel to conferences and/or HQ office will be expected
  
  
  

What you will get:

Day one benefits. Coverage starts on day one. We offer competitive medical insurance, health and dependent care spending accounts, health savings account, disability insurance, and company paid and voluntary life insurance.

Balanced life. We offer employees generous paid time-off policies, parental leave, holiday schedule, and a flexible work environment; MacStadium understands life also happens outside of work. Did we mention free company swag?

Solid future. Beyond competitive salary and 401(k) matching, MacStadium offers continuing education, professional development, and wellness reimbursements.

For California, Colorado, and Illinois applicants, the compensation range for this role is $125,000 to $150,000.

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MacStadium has a defined Information Security Policy and all employees are required to adhere to this policy and sign an acknowledgment and receipt of this policy upon hire.

All offers of employment are conditioned upon successful completion of a background screening process and all employees must comply with the immigration rules and laws in the jurisdiction in which he/she/they will provide MacStadium services.

MacStadium is an Equal Opportunity Employer. All applicants are considered without regard to race, color, ancestry, national origin, gender/gender identity, sexual orientation, marital and family status, religion and religious belief, age, disability, results of genetic information, and service in the military.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they can perform every job description task. We are most interested in finding the best candidate for the job, and that candidate may come from a less traditional background. MacStadium may consider an equivalent combination of knowledge, skills, education, and experience to meet minimum qualifications. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role.

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No recruiting agencies please.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at MacStadium by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Disability insurance

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