Manager, Demand Generation

Butterfly Network, Inc.; New York (NY); Hybrid; USD 120,000 - 130,000; Full time

Job summary

An innovative firm at the forefront of medical imaging is seeking a Demand Generation Manager to drive lead generation and pipeline growth. This role involves optimizing marketing campaigns through data insights and managing multi-channel initiatives. You'll collaborate closely with various teams to develop compelling marketing assets and implement strategies that enhance engagement and conversion. Join a team of bold thinkers and problem-solvers dedicated to transforming healthcare and making a meaningful impact in the industry. If you're passionate about using your marketing expertise to shape the future of medical imaging, this opportunity is for you!

Benefits

Comprehensive health insurance

401k plan and match

Unlimited Paid Time Off

Parental Leave

Employee Stock Purchase Plan

Equity options

Employee Assistance Program

Qualifications

• 5+ years of experience in demand generation or growth marketing.
• Proven ability to develop and optimize marketing programs tied to key metrics.
• Hands-on experience with ABM tools and execution.

Responsibilities

• Develop and execute programs for lead generation and pipeline growth.
• Collaborate with teams to execute integrated campaigns across multiple channels.
• Measure and optimize campaign success focusing on key performance metrics.

Skills

Demand Generation

Growth Marketing

Account-Based Marketing (ABM)

Data Analysis

Project Management

Communication Skills

Education

Bachelor's Degree

Tools

Salesforce

Marketo

HubSpot

Iterable

Webflow Optimize

Job description

At Butterfly Network, we’re leading a digital revolution in medical imaging, transforming an industry that has long relied on bulky, analog systems. With our proprietary Ultrasound-on-Chip technology, we’re democratizing healthcare by shifting ultrasound from the expensive, stationary systems of the past to the connected, mobile, and software-enabled platforms of today. In 2018, we launched the world’s first handheld, whole-body ultrasound, Butterfly iQ – followed by iQ+ in 2020 and iQ3 in 2024, each more powerful than the last.

Our innovation doesn’t stop at hardware. Butterfly combines our advanced device with intelligent software, AI, services, and education to drive adoption of affordable, accessible imaging. Our technology is proving to help clinicians, clinics, and hospitals enhance care, cut costs, and expand imaging access. We’ve been recognized by Prix Galien USA, Fierce 50, TIME’s Best Inventions, Fast Company’s World Changing Ideas, among other awards.

We’re a team of bold thinkers, problem-solvers, and innovators ready to shape the future of medical imaging. Let’s build something extraordinary together!

Job Description

The Demand Generation Manager will be a key member of the Butterfly Marketing team, responsible for developing and executing programs that drive lead generation and pipeline growth to meet company targets. This role focuses on optimizing marketing campaigns, leveraging data insights, and managing multi-channel initiatives to generate high-quality leads.

This position collaborates closely with Marketing, Sales, Content and Product teams to execute integrated campaigns across email, paid media, social, webinars, events, and other channels.

Key Responsibilities:

• Apply a systematic approach to targeting, building awareness, generating leads, and nurturing prospects to conversion to fuel a predictable and scalable sales pipeline.
• Partner with our Product Marketing team to develop a cross-channel demand generation strategy including audience segmentation, developing buyer personas and ICPs.
• Work with Design, Content and Legal teams to develop compelling marketing assets and landing pages for demand generation campaigns.
• Develop and orchestrate integrated marketing campaigns across email, paid media, content syndication, onsite engagement, and chatbot interactions.
• Leverage ABM platform capabilities to identify high-value accounts, analyze their intent data and deploy multi-channel campaigns to deliver the right message at the right time.
• Use end-to-end analytics to measure and optimize campaign success, focusing on CPL (cost-per-lead), Lead-to-Opportunity conversion rate, ROAS (return on ad spend).
• Manage and optimize lead flow: track incoming leads, implement and monitor lead forms, and collaborate with Sales Ops to ensure proper lead mapping in the CRM.
• Partner with BDRs to continuously measure and improve the quality of generated leads.
• Collaborate with Marketing and Sales Ops to implement and optimize lead qualification, scoring and routing methodologies.
• Conduct A/B testing and apply statistical methods to refine marketing approaches.
• Ensure projects are completed on time while keeping all stakeholders informed.
• Perform additional marketing tasks as needed in support of demand generation initiatives.

Qualifications:

• 5+ years of experience in demand generation, growth marketing, or a similar role within B2B or Healthcare.
• Experience developing and managing multi-touch, integrated B2B marketing campaigns.
• Hands-on experience with Account-Based Marketing (ABM) tools and execution.
• Proven ability to develop and optimize marketing programs tied to key performance metrics (e.g., awareness, engagement, MQLs, revenue impact).
• Strong communication and collaboration skills to work cross-functionally and represent the marketing team effectively.
• Solid project management skills, with the ability to prioritize and manage multiple initiatives from concept to execution.
• Strong analytical mindset with the ability to interpret data and make strategic recommendations.
• Proficiency in marketing automation and CRM platforms (Salesforce, Marketo, HubSpot, or similar).
• Familiarity with Iterable, Webflow Optimize, and chatbots is a plus.

Values

Innovation is what we do. Our values are how we make it happen. Butterflies are and believe in…

• Patient-Centric Innovators: Our mission is THE mission.
• Empowered to Impact: Every voice matters.
• One Team, One Goal: Unity fuels progress.
• Growth Champions: We embrace challenges.
• Action-Oriented Achievers: We follow through, every time.

Location

Butterfly offers a hybrid work model for most positions, with team members spending two or more days a week in the office. While flexibility is key, we value in-person connections that spark creativity and teamwork. Our offices are designed for collaboration, with comfortable workspaces, stocked kitchens, and opportunities to connect with peers.

This is a hybrid position and will be based out of our office in New York City, NY.

Benefits and Perks

• Comprehensive health insurance, encompassing dental and vision coverage, is provided to all our employees. As a health-tech company, we prioritize the well-being of our teams. Additionally, employees have the option to buy up for enhanced health insurance coverage. We also contribute to Health Savings Account (HSA) accounts for all enrolled employees on an annual basis.
• Comprehensive Employee Assistance Program - we provide access to tools and resources to support your emotional health and day-to-day needs.
• 401k plan and match - we facilitate your retirement goals.
• Eligible employees will have the opportunity to participate in Employee Stock Purchase Plan (ESPP)
• Unlimited Paid Time Off + 10 Holiday Days a Year - recharge and come back ready to make an impact
• Parental Leave - we aim to provide our employees with time to bond with their growing family, along with additional support for primary caregivers to help transition back to work
• Competitive salaried compensation - we value our employees and show it
• Equity - we want every employee to be a stakeholder
• The opportunity to build a revolutionary healthcare product and save millions of lives!

Compensation

Our estimated salary for this role is between $120,000 - $130,000 + bonus + equity + benefits. Actual pay is determined by multiple factors such as skills, qualifications, experience and market demand.

For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.

Butterfly Network does not accept agency resumes.

Butterfly Network is an E-Verify Company.

Butterfly Network is an equal opportunity employer. Regardless of race, traits associated with race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability or Veteran status. All your information will be kept confidential according to EEO guidelines.

Butterfly requires security adherence responsibilities from all employees. These include: adhering to all company security policies and procedures, utilize provided company assets securely, and complete all required security awareness training programs. Safeguarding company data and systems from unauthorized access, modification, or destruction, contributing to the overall security posture of the organization. Immediately reporting any suspected or actual security incidents, including phishing attempts, malware infections, or unauthorized access, following the established incident response procedures.

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