Director, Demand Generation

present of AI; United States; Remote; USD 180,000 - 260,000; Full time

Job summary

Deepgram, a speech AI company, seeks a Director of Demand Generation to own pipeline targets and lead campaigns across paid, content, events and outbound. You will manage a small team, allocate a budget, and drive demand for developer-focused APIs.

Experience building demand gen from scratch for technical audiences is essential. You will test, measure, and optimize strategies that move interest into real pipeline and revenue.

Qualifications

• Built demand gen from scratch for technical audiences.
• Led marketers and campaigns across paid, content, events and outbound.
• Tracked pipeline metrics and funnel performance.

Responsibilities

• Own pipeline targets and run integrated campaigns across channels.
• Lead a small demand generation team within budget constraints.
• Collaborate with product and developer marketing to optimize API adoption.

Skills

Demand generation from scratch

Developer audience marketing

Team leadership

Campaign planning & measurement

Job description

A director of demand generation is usually asked to own pipeline targets and run campaigns across paid, content, events and outbound, with a team and a budget. A strong candidate brings a record of building a demand gen function from scratch, comfort with developer or technical buyers, and the ability to hire and lead a small team. For a speech AI company selling an API to developers, that means campaigns that reach technical audiences and turn interest into real pipeline.

How it fits the AI era

AI tools now speed up campaign drafting, audience segmentation and reporting, so the routine parts of demand gen take less time. What stays human is judgment about which audiences and messages matter, the quality of the offer, and the relationships that move deals forward. The role shifts toward strategy, testing and reading results rather than manual production.

How it builds AI experience

Working here would build hands on experience marketing AI products to developers, including voice and speech models and the API use cases around them. It also offers practice using AI tools in campaign work and measuring what they actually improve. A candidate can build this by running campaigns for technical products and showing clear before and after results.

Worth showing

• Built demand gen from scratch
• Developer audience campaigns
• Pipeline and funnel metrics
• Hired and led marketers
• Integrated campaign planning

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Deepgram

A speech AI company that builds its own voice models from scratch, so developers can add transcription and voice agents to their products by API.