Digital Demand Generation Manager

present of AI; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Glia is seeking a Digital Demand Generation Manager to plan and run campaigns that bring in and qualify leads through webinars, virtual events, paid channels and email. The role requires hands-on campaign execution, comfort with marketing automation and CRM data, and the ability to test, read results and adjust.

Working at Glia means engaging with banks and credit unions, explaining AI clearly and honestly, and tying marketing programs to real sales conversations.

Qualifications

• Hands-on campaign execution with measurable results.
• Proficiency in marketing automation and CRM data usage.
• Ability to test, read results and optimize campaigns.

Responsibilities

• Plan and run campaigns that bring in and qualify leads.
• Measure which programs contribute to pipeline and revenue.

Skills

Campaign execution

Marketing automation

CRM data analysis

Tools

Marketing Automation Platform

Job description

A digital demand generation manager typically plans and runs campaigns that bring in and qualify leads, often through webinars, virtual events, paid channels and email, and then measures which programs turn into pipeline. A strong candidate brings hands on campaign execution, comfort with marketing automation and CRM data, and the ability to test, read results and adjust. At a company selling a banking AI platform to banks and credit unions, that means reaching a careful, regulated buyer and showing how campaigns connect to real sales conversations.

How it fits the AI era

AI tools now speed up campaign drafting, audience segmentation and reporting, so the manager spends less time on manual setup and more on strategy and judgment. What stays human is choosing which audiences and messages matter, running live virtual events well, and reading results with context. The role also sits close to a product that is itself AI, so the marketing has to explain AI clearly and honestly.

How it builds AI experience

Working here builds familiarity with marketing AI tools for content, targeting and analytics, plus the chance to learn how AI is described and sold to financial institutions. A candidate can build this by getting hands on with a marketing automation platform, running a webinar or campaign end to end, and learning basic reporting on pipeline. Reading how banks and credit unions adopt AI also helps.

Worth showing

• Campaign pipeline reporting
• Marketing automation hands on
• Clear AI messaging

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Glia

Glia provides a banking AI platform that unifies AI and human agents across voice and digital interactions for banks and credit unions, per the company.