Director, Demand Generation

LRN; Raleigh (NC); Teletrabalho; USD 170 000 - 210 000; Tempo integral

Resumo da oferta

LRN seeks a Director, Demand Generation to lead North America demand-gen strategy and execution. You will drive multi‑channel campaigns, ABM programs, and data‑driven optimization to grow leads and pipeline.

Collaboration with Sales, Rev Ops, SDRs, and events teams will be essential for maximizing conversion and ROI. You will guide persona-driven campaigns aligned with regional objectives and leverage HubSpot and Salesforce to measure performance and drive growth in a remote North America

Qualificações

• 8+ years of experience in B2B demand generation or growth marketing.
• 3+ years leading regional programs and ABM campaigns.
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce).
• Experience in SaaS/enterprise software preferred.

Responsabilidades

• Develop and own the North America demand generation strategy across all funnel stages.
• Manage a multi-channel budget and run integrated campaigns.
• Lead ABM campaigns to move marketing qualified accounts to sales-ready and provide timely insights to Sales.
• Collaborate with Sales, Rev Ops, and SDRs to optimize pipeline and conversion metrics.
• Analyze funnel performance, report ROI, and drive continuous improvement initiatives.
• Partner with Marketing Events Manager on pre-event, event, and post-event initiatives.

Conhecimentos

Demand generation strategy

ABM campaigns

Marketing automation

CRM proficiency

Cross-functional leadership

Paid media

SEO/SEM

Content-driven demand gen

Agency management

North America enterprise buyers

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

HubSpot

Salesforce

Descrição da oferta de emprego

LRN is the world's leading dedicated ethics and compliance SaaS company, helping more than 30 million people every year navigate complex regional and global regulatory environments and build ethical, responsible cultures. With over 3,000 clients across the US, EMEA, APAC, and Latin America—including some of the world's most respected and successful brands,we're proud to be the long-term partner trusted to reduce organizational risk and drive principled performance.

Named one of Inc Magazine's 5000 Fastest-Growing Companies, LRN is redefining how organizations turn values into action. Our state-of-the‑art platform combines intuitive design, mobile accessibility, robust analytics, and industry benchmarking—enabling organizations to create, manage, deliver, and audit ethics and compliance programs with confidence. Backed by a unique blend of technology, education, and expert advisement, LRN helps companies turn their values into real‑world behaviors and leadership practices that deliver lasting competitive advantage.

About the role:

The Director, Demand Generation, North America, will lead the strategy and execution of demand generation programs focused on acquiring new leads and logos, and improving conversion rates across top-, mid- and bottom-of-funnel metrics. This leader will design and deliver integrated campaigns that increase engagement, optimize lead quality, and accelerate pipeline creation for LRN's solutions across North America.

Working cross-functionally with Sales, Marketing, Rev Ops, Agency Partners, and other Regional Marketing Directors, the Director will build scalable, data-driven, buyer intent-led programs that deliver measurable growth. The Director will also work closely with and guide SDR (Sales Development Representative) resources, ensuring strong coordination between marketing and inbound and outbound efforts to maximize conversion efficiency.

What you'll do:

• Develop and own the North America demand generation strategy, focusing on both new business acquisition and conversion rate improvement across all funnel stages.
• Manage a multi-channel budget.
• Lead integrated, multi-channel campaigns (digital, paid media, content syndication, email, nurture sequences, remarketing, webinars, PR and in-person events) to generate and nurture qualified leads.
• Build ABM campaigns that move marketing qualified accounts to sales‑ready, and deliver insights to Sales in a timely manner.
• Build persona-driven campaigns informed by Sales' customer insights and Product's roadmap, aligned with vertical priorities and regional objectives.
• Partner with Sales and RevOps to gather pipeline insights, then define target audience segments, lead goals, and conversion metrics, owning accountability throughout the funnel.
• Drive engagement and response by building assets, workflows, and sequences with MarOps.
• Optimize paid media performance with agency partners.
• Work closely with and guide BDRs to improve lead follow‑up, qualification consistency, and conversion rates from MQL to SQL.
• Work closely with Marketing Events Manager for pre‑event, event, and post‑event initiatives.
• Partner with MarOps to analyze funnel performance, velocity, identify drop‑off points, and develop initiatives to increase conversion efficiency.
• Define and implement processes for lead handoff, feedback loops, and performance tracking between marketing and SDR teams.
• Conduct A/B testing, message optimization, and channel performance analysis to continually refine acquisition and conversion outcomes.
• Measure and monitor key funnel metrics—impressions, CTR, MQL→SQL rate, SQL→Opportunity rate—and provide actionable recommendations.
• Report regularly on performance and ROI, driving continuous improvement initiatives.
• Share best practices and insights across the global marketing organization to elevate campaign effectiveness.

Position: Director, Demand Generation

Location: Remote

About LRN:

LRN is the world's leading dedicated ethics and compliance SaaS company, helping more than 30 million people every year navigate complex regional and global regulatory environments and build ethical, responsible cultures. With over 3,000 clients across the US, EMEA, APAC, and Latin America—including some of the world's most respected and successful brands,we're proud to be the long-term partner trusted to reduce organizational risk and drive principled performance.

Named one of Inc Magazine's 5000 Fastest-Growing Companies, LRN is redefining how organizations turn values into action. Our state-of-the‑art platform combines intuitive design, mobile accessibility, robust analytics, and industry benchmarking—enabling organizations to create, manage, deliver, and audit ethics and compliance programs with confidence. Backed by a unique blend of technology, education, and expert advisement, LRN helps companies turn their values into real‑world behaviors and leadership practices that deliver lasting competitive advantage.

About the role:

The Director, Demand Generation, North America, will lead the strategy and execution of demand generation programs focused on acquiring new leads and logos, and improving conversion rates across top-, mid- and bottom-of-funnel metrics. This leader will design and deliver integrated campaigns that increase engagement, optimize lead quality, and accelerate pipeline creation for LRN's solutions across North America.

Working cross-functionally with Sales, Marketing, Rev Ops, Agency Partners, and other Regional Marketing Directors, the Director will build scalable, data-driven, buyer intent-led programs that deliver measurable growth. The Director will also work closely with and guide SDR (Sales Development Representative) resources, ensuring strong coordination between marketing and inbound and outbound efforts to maximize conversion efficiency.

What you'll do:

• Develop and own the North America demand generation strategy, focusing on both new business acquisition and conversion rate improvement across all funnel stages.
• Manage a multi-channel budget.
• Lead integrated, multi-channel campaigns (digital, paid media, content syndication, email, nurture sequences, remarketing, webinars, PR and in-person events) to generate and nurture qualified leads.
• Build ABM campaigns that move marketing qualified accounts to sales‑ready, and deliver insights to Sales in a timely manner.
• Build persona-driven campaigns informed by Sales' customer insights and Product’s roadmap, aligned with vertical priorities and regional objectives.
• Partner with Sales and RevOps to gather pipeline insights, then define target audience segments, lead goals, and conversion metrics, owning accountability throughout the funnel.
• Drive engagement and response by building assets, workflows, and sequences with MarOps.
• Optimize paid media performance with agency partners.
• Work closely with and guide BDRs to improve lead follow‑up, qualification consistency, and conversion rates from MQL to SQL.
• Work closely with Marketing Events Manager for pre‑event, event, and post‑event initiatives.
• Partner with MarOps to analyze funnel performance, velocity, identify drop‑off points, and develop initiatives to increase conversion efficiency.
• Define and implement processes for lead handoff, feedback loops, and performance tracking between marketing and SDR teams.
• Conduct A/B testing, message optimization, and channel performance analysis to continually refine acquisition and conversion outcomes.
• Measure and monitor key funnel metrics—impressions, CTR, MQL→SQL rate, SQL→Opportunity rate—and provide actionable recommendations.
• Report regularly on performance and ROI, driving continuous improvement initiatives.
• Share best practices and insights across the global marketing organization to elevate campaign effectiveness.

Requirements

What we're looking for:

• 8-10 years of experience in B2B demand generation or growth marketing, including 3+ years leading regional programs, both integrated and ABM campaigns.
• Proven success in optimizing funnel performance metrics in a B2B setting (e.g., MQL conversion, lead‑to‑meeting rate, etc.).
• Experience collaborating with and guiding BDR or SDR teams to improve conversion efficiency.
• Deep expertise with marketing automation and CRM platforms (e.g., HubSpot) and CRM platforms (e.g., Salesforce).
• Experience running ABM campaigns, paid media, SEO/SEM, and content‑driven demand generation.
• Experience managing agency partners and cross‑regional/cross‑functional stakeholders.
• Experience in B2B SaaS, enterprise software, and/or technology industries.
• Strong familiarity with North American enterprise buyer journeys.

• Experience in a global marketing organization collaborating with regional counterparts.

Benefits

• Flexible PTO plus US public holidays and Sick Time
• Medical, Dental and Vision Benefits
• Excellent 401K with employer match
• Life Insurance, short‑term and long‑term disability benefits
• Health & Wellness reimbursements
• Health Saving & Flexible spending account
• Employee Assistance Plan