Director, Demand Gen & Customer Expansion

Cvent; Tysons (VA); Sur place; USD 120 000 - 150 000; Plein temps

Résumé du poste

A leading technology company is looking for a Director of Customer Expansion in Virginia to spearhead demand generation initiatives that drive new booked revenue. You will develop integrated campaigns that resonate with Commercial and Enterprise accounts, collaborating with Sales and Marketing teams to optimize customer engagement. Ideal candidates have over 10 years of B2B marketing experience, including demand generation and customer marketing, and a strong analytical mindset. Join us to make a significant impact at the intersection of technology and human connection.

Qualifications

• 10+ years of B2B marketing experience focused on demand generation.
• Experience building revenue-driving programs for existing customers.
• Analytical mindset with experience using data for optimization.

Responsabilités

• Own the customer expansion strategy to drive net new booked revenue.
• Build integrated, multi-channel campaigns aligned with customer needs.
• Track and report on key KPIs like expansion pipeline and campaign performance.

Connaissances

B2B marketing experience

Demand generation

Customer marketing

Salesforce proficiency

Analytical mindset

Project management skills

Strong collaboration

Formation

Bachelor's degree

Outils

Marketo

Eloqua

6sense

Salesforce

Description du poste

A leading technology company is looking for a Director of Customer Expansion in Virginia to spearhead demand generation initiatives that drive new booked revenue. You will develop integrated campaigns that resonate with Commercial and Enterprise accounts, collaborating with Sales and Marketing teams to optimize customer engagement. Ideal candidates have over 10 years of B2B marketing experience, including demand generation and customer marketing, and a strong analytical mindset. Join us to make a significant impact at the intersection of technology and human connection.