Director, Customer Marketing & Digital Commerce

Applied Labs; Bentonville (AR); On-site; USD 180,000 - 230,000; Full time

Job summary

L’Oréal Consumers Products in Bentonville, AR, seeks a Director of Customer Marketing to translate brand priorities into Walmart-focused strategies and omnichannel experiences. This role leads Digital Commerce and Content as a horizontal capability across the Walmart Customer Marketing team.

The position drives integrated activation from strategy to execution, partnering with Brand Marketing, Sales, eCommerce, and agencies to accelerate growth while shaping digital shelf and content standards.

Qualifications

• BA/BS degree required; MBA a plus.
• 6+ years in data strategies for consumer behavior and eCommerce growth.
• CPG marketing expertise; beauty experience a plus.
• Ability to influence at senior levels in a matrixed org.
• Strong analytical, organizational and communication skills.

Responsibilities

• Own the customer marketing strategy for assigned brands and translate priorities into omnichannel plans.
• Lead Walmart-specific activation across shelf, display, search, and digital experiences.
• Set cross-portfolio digital shelf and content strategy including PDP excellence.
• Develop performance narratives using market share, ROAS and activation results.
• Build relationships with Walmart partners and cross-functional teams.

Skills

CPG marketing

Leadership

Data strategy

eCommerce

Digital technologies

Education

BA/BS degree

MBA

Tools

Retail media platforms

Job description

L’Oréal Consumers Products in Bentonville, AR, seeks a Director of Customer Marketing to translate brand priorities into Walmart-focused strategies and omnichannel experiences. This role leads Digital Commerce and Content as a horizontal capability across the Walmart Customer Marketing team.

The position drives integrated activation from strategy to execution, partnering with Brand Marketing, Sales, eCommerce, and agencies to accelerate growth while shaping digital shelf and content standards.