Director, Customer Marketing & Digital Commerce

L'Oréal; Bentonville (AR); On-site; USD 150,000 - 210,000; Full time

Job summary

L’Oréal in Bentonville, AR is seeking a Director – Customer Marketing for Walmart to translate brand priorities into integrated omnichannel plans. You will drive strategy, activation across shelf, digital experiences, and retail media, while aligning Brand Marketing, Sales, eCommerce and Walmart teams.

The role leads Digital Commerce & Content transformation and performance optimization, building cross-functional partnerships and scalable playbooks to grow share and digital penetration with

Qualifications

• BA/BS degree required. MBA a plus.
• CPG marketing expertise and beauty experience preferred.
• 6+ years leading and developing data strategies for ecommerce growth.
• Ability to influence senior leaders in a matrixed environment.
• Strong communication and presentation skills.

Responsibilities

• Own customer marketing strategy and omnichannel plans for Walmart.
• Lead 360° Walmart activation across shelf, digital, and retail media.
• Drive Digital Commerce & Content transformation and governance.
• Develop performance narratives and optimize ROAS and share growth.
• Build cross-functional partnerships across Brand Marketing, Sales, eCommerce, Media and Finance.

Skills

CPG marketing

Beauty experience

Data strategy leadership

Ecommerce growth

Digital technologies

Senior stakeholder influence

Education

BA/BS degree

MBA

Job description

L’Oréal in Bentonville, AR is seeking a Director – Customer Marketing for Walmart to translate brand priorities into integrated omnichannel plans. You will drive strategy, activation across shelf, digital experiences, and retail media, while aligning Brand Marketing, Sales, eCommerce and Walmart teams.

The role leads Digital Commerce & Content transformation and performance optimization, building cross-functional partnerships and scalable playbooks to grow share and digital penetration with