Director of Customer Growth & Advocacy

Coveo Solutions Inc.; United States; Sur place; USD 150 000 - 230 000; Plein temps

Résumé du poste

Coveo Solutions Inc. is seeking a Director of Customer Marketing to define and drive our customer marketing strategy across the lifecycle, from adoption to renewal and expansion.

You will collaborate with executives and leaders across Customer Success, Services, Field Marketing, and Product Marketing to connect the entire customer journey and create holistic programs. You will shape voice of the customer initiatives, build programs for customer health, advocacy, and executive engagement, and

Qualifications

• Experience leading B2B customer, lifecycle or retention marketing within an enterprise software/SaaS environment.
• Strong track record building customer programs from the ground up and turning feedback into insights.
• Experience developing adoption and customer health programs alongside renewal strategies.

Responsabilités

• Own Coveo’s customer marketing strategy across the lifecycle, defining segmentation, communication frameworks, engagement programs, expansion plays, and touchpoints.
• Build expansion and adoption marketing strategies to trigger outreach and drive product awareness, maturity, and use case expansion.
• Reimagine customer engagement beyond events with programs like advisory boards, roundtables, user groups, webinars, newsletters, etc.
• Develop voice of the customer and advocacy programs turning interviews and feedback into product and GTM insights.
• Own customer communications and content strategy including adoption guides, maturity programs, and product release communications.
• Orchestrate cross-functional execution across Product Marketing, Campaigns, Field Marketing and customer-facing teams.

Connaissances

Customer marketing leadership

Lifecycle marketing

Cross-functional collaboration

Executive engagement

Description du poste

Coveo Solutions Inc. is seeking a Director of Customer Marketing to define and drive our customer marketing strategy across the lifecycle, from adoption to renewal and expansion.

You will collaborate with executives and leaders across Customer Success, Services, Field Marketing, and Product Marketing to connect the entire customer journey and create holistic programs. You will shape voice of the customer initiatives, build programs for customer health, advocacy, and executive engagement, and