Head of Media Experimentation & Engagement

confidential; United States; Hybrid; USD 135,000 - 180,000; Full time

Benefits offered by this job

Hybrid schedule

Medical, dental & vision insurance

401(k)

Paid leave

Tuition reimbursement

Discounts and perks

Job summary

NBCUniversal seeks a Director, Media Experimentation & Engagement to lead incrementality and engagement measurement for Performance and Device media. You will own the learning agenda, set rigor standards, and translate test results into actionable budget guidance for leadership.

You will manage a team, collaborate with Growth Strategy and Decision Sciences, and advance AI-enabled analytics to scale testing and insights across NBCU’s media portfolio.

Qualifications

• 8+ years of experience in media measurement and analytics, including leadership.
• 5+ years in experimentation design and causal inference for media.
• Strong understanding of MMM, MTA, and experimentation, with business impact ability.
• Fluent in SQL and Excel, plus knowledge of at least one of R or Python.

Responsibilities

• Own and scale the experimentation roadmap, growing panels and ensuring rigor.
• Define engagement measurement and connect lift to revenue and retention value.
• Lead holdout design and collaboration with partners for exposure mapping.
• Calibrate MMM and MTA to be a single source of truth for decisions.
• Manage vendor relationships and communicate insights to executives.

Skills

SQL

Excel

R

Python

Tools

R

Python

Job description

NBCUniversal seeks a Director, Media Experimentation & Engagement to lead incrementality and engagement measurement for Performance and Device media. You will own the learning agenda, set rigor standards, and translate test results into actionable budget guidance for leadership.

You will manage a team, collaborate with Growth Strategy and Decision Sciences, and advance AI-enabled analytics to scale testing and insights across NBCU’s media portfolio.