Senior Ad Measurement Strategist, CTV Impact

Mntn; United States; On-site; USD 140,000 - 200,000; Full time

Job summary

MNTN is seeking a Principal Strategist, Ad Measurement to own advanced measurement strategy and performance validation within the Connected TV ecosystem. You will shape how customers and internal teams assess outcomes, working with Revenue, Engineering, and external providers to set best practices and scalable insights.

You will partner with cross-functional teams to translate complex results into actionable guidance, inform product strategy, and drive trust in measurement across our customer

Qualifications

• 8+ years of experience with measurement strategy and performance validation in customer-facing or technical roles.
• Experience in AdTech, MarTech, or performance marketing with incrementality testing and attribution frameworks.
• Strong communication skills for executive-ready recommendations.
• Customer-centric mindset guiding post-launch measurement and optimization.
• Cross-functional collaboration with Product, Engineering, Customer Success, and external partners.
• Analytical, solution-oriented approach to identifying gaps and proposing actionable fixes.
• Familiarity with CTV and performance marketing measurement landscape is strongly preferred.

Responsibilities

• Own best practices for advanced measurement and performance validation in the CTV ecosystem.
• Design, evaluate, and interpret customer measurement approaches with Success teams; guide methodology and success criteria.
• Translate complex results into clear business insights for customers, with stated confidence levels and limitations.
• Lead internal and external enablement on measurement rigor and analytics best practices.
• Contribute measurement-driven insights to GTM initiatives, playbooks, and product feedback.
• Synthesize learnings across engagements to inform product roadmap with Product and Engineering.
• Coordinate with external vendors and internal teams to define scalable measurement solutions.

Skills

Measurement strategy

Performance validation

AdTech/MarTech

Incrementality testing

Executive communication

Cross-functional collaboration

Customer-facing solutions

Data analysis

Job description

MNTN is seeking a Principal Strategist, Ad Measurement to own advanced measurement strategy and performance validation within the Connected TV ecosystem. You will shape how customers and internal teams assess outcomes, working with Revenue, Engineering, and external providers to set best practices and scalable insights.

You will partner with cross-functional teams to translate complex results into actionable guidance, inform product strategy, and drive trust in measurement across our customer