Sr Specialist, Global Brand Digital

Crocs, Inc.; Broomfield (CO); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Paid time off

Job summary

Crocs, Inc. is seeking a Sr Specialist, Global Brand Digital to drive digital brand planning across North America, Europe, the Middle East, and APAC. You will partner with global teams to execute paid media campaigns for Crocs’ core products and collaborations.

The role requires strong analytical skills, cross-functional collaboration, and experience managing large-scale digital campaigns across multiple channels. The position offers a hybrid work model with a range of benefits.

Qualifications

• Experience in planning and managing paid media across marketing funnels.
• Strong ability to translate data into actionable strategy and insights.
• Proven track record in building paid media plans that drive awareness and consideration.

Responsibilities

• Support development and execution of brand digital plans across NA, EMEA+APAC for Crocs’ key product stories.
• Coordinate cross-functional efforts to align digital media campaigns with the seasonal marketing plan.
• Collaborate with Brand Media to ensure digital channels support the global media strategy.

Skills

Digital media planning

Brand management

Paid media planning

Negotiation

Analytics

Cross-functional collaboration

Digital planning tools

Tools

Digital planning tools

Job description

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At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

What You'll Do

• Support the development and executionofbrand digital plansacross NA, EMEA+APACforCrocs’key product stories ranging from the Classic Clog to Echo toone of our many Collaborations.
• Work cross-functionallyto ensure that digital brand mediacampaigns and content support the seasonal integrated marketing plan, seamlessly supporting brand and product storytelling and growth
• Collaborate closely withBrand Media team to ensurethe roles of digital channels are aligned with overarching brand media strategy globally
• Partner with analytics teamsto ensuresmoothtransitionfrom strategy and planning to execution and reporting.Frequentcommunicationisrequiredtofacilitatealignmenttothe strategyanda high-functioning and collaborative partnership.
• Identifyand support innovation opportunities to help keep Crocs at the forefront of the digital world
• CommunicatewiththeInternationalMarketstostay on top of localtrendsandeducate onoptimaldigital approach

What You'll Bring to the Table

• Three to fiveyears of experience andproficiencyindigitalmedia coupled with a great foundation in brand; Global experience preferred
• Significant experiencein how to strategically plan and manage paid media with differingobjectivesacross the marketing funnel: new consumer acquisition, brand awareness and consideration, and understanding of how it works with performance media
• Experience planning and buying large-scale digital campaigns including CTV, audio, programmatic, custom digital partnerships and more
• Track recordof building paid media plans that drive awareness and consideration, and the ability to clearly, simply articulatehow it drivesthe business
• Strong negotiation skills across partners, markets, and channels
• Advanced analytical skills, ability to translate complex data, trends and insights into actionable strategyand insights: proudly a self-proclaimed data nerd
• Measurement guru from bid type tests to conversion lift showing theoptimalstrategy toimpactthe business
• Experience and confidence working within a matrixed organization, building positive relationships, and driving empathetic alignment across departments
• Knowledgeable with digital planning tools
• Previousexperience in retail/footwearis preferred, but notrequired
• Excellent project management oversight abilities; can drive forward projects and initiatives in ambiguous and changing environments against timelines

#LI-MK1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title:Sr Specialist, Global Brand Digital

Salary or Pay Range: $85,000 - $95,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.