Manager, Global Brand Media Ad Operations

Crocs, Inc.; Broomfield (CO); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

Incentive program

Medical, dental, vision

401(k) with company match

Job summary

Crocs, Inc. is seeking a Manager, Global Brand Media Ad Operations in Broomfield, CO hybrid, to lead trafficking, QA, and execution of global brand campaigns across digital channels.

You’ll build in-house operations, establish processes, and partner with analytics and data teams to optimize measurement and attribution. The role requires deep expertise in ad operations, privacy, and cross-functional collaboration.

Qualifications

• 5+ years in digital advertising operations or media technology.
• Experience with ad servers such as DV360, Flashtalking, Innovid, Sizmek.
• Experience building or transforming in-house ad operations teams.
• Strong understanding of measurement, attribution, tagging, and reporting.
• Experience with third-party research tags (brand lift, surveys, audience validation).
• Knowledge of display, video, programmatic, social, audio, CTV, and retail media campaigns.

Responsibilities

• Lead trafficking, implementation, and QA of global brand media campaigns across digital channels.
• Build and scale Crocs' in-house media operations with processes, standards, and training.
• Manage campaign setup and execution in the ad-serving platform with tags and trackers.
• Collaborate with analytics, data science, and media teams for proper measurement and optimization.
• Oversee third-party measurement integrations and research partnerships.
• Develop trafficking standards, naming conventions, and operational documentation.
• Monitor launches and in-flight execution to ensure assets and measurement work.

Skills

Digital advertising operations

Campaign trafficking

Ad serving platforms

Analytics and measurement

Project management

Cross-functional collaboration

Privacy regulations

Tools

DV360

Flashtalking

Innovid

Sizmek

Job description

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Manager, Global Brand Media Ad Operations

Requisition ID: 17658

Job Location(s): Broomfield, CO, US, 80021

Time in Office: Hybrid

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

What You'll Do

• Lead the trafficking, implementation and QA of global brand media campaigns across digital channels including display, online video, social, CTV, audio, programmatic, and retail media.
• Help build and scale Crocs' in-house media operations capability, developing processes, documentation, standards, and training that support operational excellence across global markets.
• Manage campaign setup and execution within the organization's ad serving platform, ensuring accurate deployment of creative assets, tracking tags, click trackers, and measurement solutions.
• Partner closely with analytics, data science, and media teams to ensure campaigns are configured properly for measurement, reporting, attribution, and optimization.
• Oversee third-party measurement and research partner integrations, including brand lift, survey, audience measurement, and effectiveness studies with partners such as Lucid, DISQO, Nielsen, and other research vendors.
• Develop and maintain trafficking standards, naming conventions, QA processes, and operational documentation to drive consistency across regions and campaigns.
• Monitor campaign launches and in-flight execution to ensure assets, tags, and measurement solutions are functioning properly throughout campaign lifecycles.
• Support innovation opportunities within the media technology ecosystem by evaluating new ad tech, measurement capabilities, and operational processes.
• Identify and resolve campaign delivery, tracking, and reporting discrepancies by working cross-functionally with publishers, technology vendors, and internal stakeholders.
• Communicate with international markets to ensure alignment on implementation standards, best practices, and operational requirements globally.

What You'll Bring to the Table

• Five (5)+ years of extensive experience in digital advertising operations, ad serving, campaign trafficking, or media technology.
• Significant experience working within ad servers such as DV360, Flashtalking, Innovid, Sizmek, or similar platforms.
• Experience building, scaling, or transforming ad operations functions in-house, including process development, stakeholder management, and operational governance preferred.
• Strong understanding of digital advertising measurement, attribution methodologies, campaign tracking, and tagging infrastructure.
• Experience implementing and managing third-party research and measurement tags including brand lift, survey-based measurement, audience validation, and attribution partners.
• Deep knowledge of campaign execution across display, video, programmatic, social, audio, CTV, and retail media environments.
• Advanced analytical skills with the ability to identify and troubleshoot campaign, trafficking, tagging, and reporting issues.
• Strong project management capabilities with a demonstrated ability to manage multiple campaigns and deadlines simultaneously.
• Excellent communication skills and confidence collaborating across media, analytics, technology and partners.
• Experience working within a matrixed global organization and building strong cross-functional partnerships.
• Understanding of privacy regulations, data governance, and evolving digital measurement frameworks.
• Knowledge of campaign reporting and media analytics platforms is preferred.
• Previous experience in retail, consumer brands, or agency environments is preferred, but not required.

#LI-MK1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Manager, Global Brand Media Ad Operations

Salary or Pay Range: $110,000 - $120,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.