Accountabilities:
As Director, CRO & Analytics, you will own strategic CRO engagements and the analytics backbone supporting experimentation, optimization, and measurable business outcomes.
- Lead strategic CRO engagements for ecommerce brands, including discovery, ongoing retainers, and consulting initiatives.
- Serve as a data-driven strategy partner across site experience, merchandising, acquisition, retention, analytics, UX, and digital product roadmaps.
- Develop strategies aligned with short- and long-term business objectives using funnel and cohort analysis.
- Identify optimization opportunities across the customer journey, from landing pages and product pages through checkout and post-purchase experiences.
- Develop data-backed hypotheses and prioritized testing roadmaps in collaboration with UX, Design, and Development teams.
- Design, execute, and analyze A/B and multivariate experiments using appropriate statistical methods, including sample size, significance, and power calculations.
- Monitor test and site performance, identify data anomalies, and continuously refine recommendations.
- Lead the evolution toward AI-enabled experimentation and real-time personalization using behavioral and transactional data.
- Apply AI throughout the experimentation lifecycle to improve insight generation, test design, velocity, and performance analysis.
- Own monthly client analytics reporting covering traffic, conversion, revenue, channel mix, and experiment results, with prioritized recommendations.
- Oversee analytics implementation and data integrity, including GA4, Google Tag Manager, Shopify Customer Events and pixels, consent mode, bot and spam filtering, and reconciliation with Shopify order data.
- Build automated BI dashboards that visualize conversion trends, test impact, and revenue attribution for client leadership.
- Conduct funnel, cohort, segmentation, statistical, ROI, revenue growth, and customer lifetime value analyses.
- Combine quantitative analysis with qualitative research such as user testing, surveys, interviews, persona development, journey mapping, and competitive or heuristic audits.
- Translate complex, multi-source data into clear narratives and actionable recommendations.
- Perform final quality assurance on analytics and CRO deliverables and oversee CRO contractors and vendors.
- Maintain the central CRO task board and support delivery coordination.
- Collaborate with UX, Design, and Technical Delivery teams across new site builds, migrations, redesigns, feature launches, optimization, and maintenance.
- Contribute to internal CRO, UX, and ecommerce best practices, frameworks, and thought leadership.
Requirements
The ideal candidate is a data-first CRO leader who combines advanced ecommerce analytics and experimentation expertise with strong client leadership, communication, and cross-functional collaboration skills.
- Bachelor's degree in Marketing, Business, Analytics, UX, or a related field; Master's degree is a plus, or equivalent professional experience.
- Proven experience leading CRO initiatives as a data-driven practice, mentoring team members, guiding cross-functional teams, and owning client strategy from discovery through execution.
- Advanced ecommerce analytics expertise with the ability to turn raw data into clear insights and prioritized, revenue-focused actions.
- Hands-on experience with statistical modeling for web experimentation, including hypothesis testing, sample size calculations, significance testing, and segmentation.
- Experience with A/B testing and experimentation platforms such as Intelligems, VWO, Optimizely, Shoplift, Visually, or similar tools.
- Advanced hands-on proficiency with Google Analytics 4, including custom reporting, funnel analysis, and segmentation.
- Experience building prioritized and resourced testing roadmaps based on quantitative impact estimates.
- Experience with the Shopify platform.
- Experience partnering with UX, Design, and Development teams to bring insights and experiments into execution.
- Experience conducting UX analysis, usability testing, and heuristic evaluations.
- Excellent communication and presentation skills, with the ability to explain data and statistical findings to both clients and internal stakeholders.
- Strong organizational and attention-to-detail skills, with the ability to manage multiple client engagements in a fast-paced environment.
- Prior agency experience supporting multiple brands and workstreams is preferred.
- Experience with Klaviyo or other email and retention platforms is an advantage.
- Understanding of paid social and paid search, including how traffic quality and acquisition data can affect experiment reliability, is preferred.
- Working proficiency with BigQuery and SQL for independent, ad hoc analysis is a plus.
Benefits
- Remote position available in Canada.
- Opportunity to lead a specialized CRO and analytics practice across multiple ecommerce brands.
- Broad ownership spanning analytics, experimentation, AI-enabled optimization, client strategy, and business impact.
- Exposure to DTC and omnichannel ecommerce environments and complex Shopify experiences.
- Collaboration with UX, Design, Development, and Technical Delivery specialists.
- Opportunity to work with modern analytics, experimentation, BI, and AI-driven optimization tools.
- Ability to influence CRO frameworks, best practices, and thought leadership.
- Opportunity to work across site builds, migrations, redesigns, feature launches, and ongoing optimization.
- Fast-paced environment with responsibility for multiple client engagements and strategic workstreams.