Assistant Manager

Naked & Thriving

Town of Texas (WI)

On-site

USD 70,000 - 90,000

Full time

14 days+

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Job summary

An innovative organic skincare brand in Town of Texas is seeking an experienced Assistant Manager to enhance their e-commerce operations. This role focuses on collaboration with cross-functional teams to execute marketing campaigns, manage site optimization, and maintain a strong Customer Relationship Optimization (CRO) strategy. The ideal candidate will have 2-4 years of experience in e-commerce and a solid grasp of project management principles, particularly within Shopify environments. This position promotes a proactive and entrepreneurial mindset within a rapidly growing company.

Qualifications

2-4 years working on a Shopify E-Commerce Store as a CRO manager, product manager, and/or Project Manager.
Strong project management and execution skills, ideally within CRO, experimentation, or e-commerce programs.
Experience working in an e-commerce environment.

Responsibilities

Partner with the E-Commerce Owner to execute on-site experiences during campaigns.
Maintain and organize a centralized CRO backlog based on the strategic roadmap.
Act as the primary internal point of contact for the external CRO agency.

Skills

Project management

Attention to detail

Strong empathy

Entrepreneurial mindset

Proficiency with Excel

CRO experience

Tools

Shopify

Asana

Jira

Job description

Naked & Thriving is an organic, botanical skincare brand focused on helping everyone realize a healthy-looking glow. With almost 10 years of experience in the USA market, we're all about clean, effective skincare. Our products are organic, vegan, and free from synthetic ingredients, and we're committed to sustainable and green business practices every step of the way. As we rapidly grow and expand into new categories, channels, and countries, customer satisfaction remains our top priority. If you're an A-player with an entrepreneurial spirit and you're passionate about moving beauty towards a sustainable future, we'd love to have you on this journey with us. Naked Ingredients, Thriving Skin

About the Role

We're looking for a highly organized, entrepreneurial Assistant Manager to help drive our e-commerce business forward. This role sits at the intersection of strategy and execution — you'll partner closely with the E-Commerce Owner to bring the site vision to life, operationalize our experimentation program, and ensure every customer touchpoint reflects a best-in-class experience.

You'll be a key cross-functional connector, coordinating with creative, engineering, analytics, and external partners to execute campaigns, CRO tests, and site improvements. This is a hands‑on role for someone who thrives on momentum, owns their work end‑to‑end, and brings both sharp attention to detail and a founder's mindset to everything they do.

Key Responsibilities

Site & Campaign Execution

Partner with the E-Commerce Owner to execute on‑site experiences during campaigns, ensuring cross‑team alignment on the strategic vision
Coordinate with the Creative Team to ensure site assets and copy are accurate, up to date, and aligned with best practices for a best‑in‑class site experience
Support key launches, promotions, and seasonal moments with hands‑on execution and coordination
Surface upgrade and optimization Shopify recommendations to the E-Commerce team with clear rationale and impact estimates
Strong Shopify fluency with an ability to move fast inside without waiting on a developer for basic site updates, app evaluations, or merchandising changes.

Strategic Roadmap Support

Partner with the E-Commerce Owner on quarterly updates to the strategic roadmap
Translate high‑level priorities into structured, executable plans with clear owners and timelines
Track progress against roadmap milestones and proactively flag risks or blockers

CRO Backlog & Prioritization

Maintain and organize a centralized CRO backlog based on the strategic roadmap
Creating a full catalogue of tests and learnings
Take CRO strategy and priorities set by the E-Commerce Owner and translate them into a refined, executable backlog
Score and organize CRO tests using an established framework, maintaining a clear and up‑to‑date scoring sheet to support prioritization decisions
Maintain an organized calendar of all CRO tests, updating dates as necessary and proactively communicating changes to cross‑functional teams
Work closely with the Digital Operations team, leveraging technical knowledge to seamlessly execute tests bug‑free
Translate hypotheses into clear, actionable test plans
Write detailed test briefs outlining:
Goal and hypothesis
Primary KPIs and success criteria
Assets + Content
Own test delivery end‑to‑end, serving as the single point of accountability for execution
Coordinate designers, developers, copywriters, analysts, and external agency partners
Manage timelines, dependencies, and tradeoffs to keep tests moving forward
Proactively identify and remove blockers to maintain execution velocity
Ensure experiments are instrumented to measure KPIs and custom metrics
Document test outcomes, insights, and recommended next steps
Communicate test status, timelines, and results to cross‑functional stakeholders
Act as the primary internal point of contact for the external CRO agency, ensuring deliverables are on time, on brief, and to expectation

What We're Looking For

Must‑Haves

2-4 years working on a Shopify E-Commerce Store as a CRO manager, product manager, and/or Project Manager.
Ultra-organized and highly detail-oriented — nothing falls through the cracks on your watch
Strong project management and execution skills, ideally within CRO, experimentation, or e-commerce programs
Experience working in an e-commerce environment
Ability to translate strategy into structured plans, timelines, and clear ownership
Comfortable coordinating across design, engineering, analytics, and marketing teams
Strong empathy and listening skills — you build trust quickly and communicate with clarity
Entrepreneurial mindset — you take initiative, operate with autonomy, and treat the business like your own
Bias toward action, follow‑through, and operational excellence
Clear written communication, especially for briefs, documentation, and stakeholder updates
Ability to move a test or campaign forward imperfectly, learn, and iterate is valued far more than perfection.
Strong advocate for primary users, incorporating UX methodology into every tactic
Proficiency with Excel, Asana, and/or Jira