Director of Digital Product

Thesis; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

Thesis is hiring a Director of Digital Product to own the end-to-end digital customer experience and turn it into a durable growth engine. This role oversees acquisition, education, personalization, conversion, subscription, account management, and retention.

You will collaborate with Growth, Creative, Brand, Lifecycle, Data, Engineering and Operations to identify high-leverage customer problems, ship solutions quickly, and measure business impact.

Qualifications

• 8+ years of product management experience in consumer digital products, ecommerce, or subscription businesses.
• Strong CRO expertise with hypothesis development, prioritization, and experimentation.
• Hands-on experience using AI tools in product work to accelerate research, prototyping, and personalization.
• Excellent cross-functional collaboration with Growth, Creative, Brand, Lifecycle, Data, Engineering, and Operations.

Responsibilities

• Own end-to-end digital product strategy and roadmap tied to revenue, conversion, AOV, activation, retention, and LTV.
• Lead CRO across landing pages, quizzes, product pages, cart, checkout, and subscriptions.
• Build a high-velocity experimentation program with rigorous hypotheses, metrics, and post-test learning.
• Develop personalization and AI-enabled product experiences to improve education, discovery, and retention.
• Manage a cross-functional team and external partners to deliver scalable digital products.

Skills

Product management

CRO

AI tooling

Data-driven decision making

Cross-functional leadership

Growth/ecommerce

Education

Bachelor's degree in a relevant field

Tools

Shopify

A/B testing tools

Product analytics

Customer data platforms

Job description

• We are hiring a Director of Digital Product to own the end-to-end digital customer experience and turn it into a durable growth engine
• This is not a traditional feature-factory product role. You will be accountable for the commercial performance of our digital experience across acquisition, education, personalization, conversion, subscription, account management, and retention
• You will work closely with Growth, Creative, Brand, Lifecycle, Data, Engineering, and Operations to identify the highest-leverage customer problems, ship solutions quickly, and measure the business impact
• You know how to move from customer insight to hypothesis, experiment, launch, and measurable result. You are also fluent in modern AI tools and excited to use them to accelerate research, prototyping, personalization, analysis, quality assurance, and product operations
• Digital product strategy: Build and manage a focused roadmap for our ecommerce and subscription experiences, tied directly to revenue, conversion rate, average order value, activation, retention, lifetime value, and customer satisfaction
• Conversion-rate optimization: Own the CRO program across landing pages, quizzes and assessments, product detail pages, offer architecture, cart, checkout, upsells, subscriptions, and account management
• Experimentation: Create a rigorous, high-velocity testing system with clear hypotheses, prioritization, instrumentation, statistical discipline, decision rules, and post-test learning. Increase testing velocity without sacrificing quality
• Personalization: Improve how customers discover the right products, understand our science, receive recommendations, and progress through the customer journey. Use behavioral and zero-party data to make the experience more relevant
• AI-enabled product development: Put AI into the operating system of the team. Use it to synthesize research, analyze funnel behavior, generate and evaluate concepts, prototype experiences, automate QA, accelerate documentation, and improve decision-making
• Customer-facing AI: Identify and launch practical AI experiences that improve education, product discovery, personalization, support, adherence, or retention. Apply clear quality, privacy, safety, and measurement standards
• Analytics and instrumentation: Establish a trusted view of the funnel. Partner with Data and Engineering to ensure events, dashboards, attribution, and experiment reporting are accurate enough to make fast decisions
• Cross-functional execution: Turn company priorities into clear product requirements and align Growth, Creative, Lifecycle, Brand, Data, Engineering, and Operations around outcomes, owners, sequencing, and tradeoffs
• Platform and vendor decisions: Make pragmatic build-versus-buy decisions across Shopify, subscription, experimentation, analytics, personalization, landing-page, and AI tooling
• Product operating cadence: Run a crisp weekly and quarterly system for discovery, prioritization, delivery, experimentation, and performance review. Surface blockers early and close loops
• Team development: Lead and develop a high-performing product function. Build the team and supporting capabilities as business needs grow
• Within your first 12 months, you will have:
• Built a prioritized digital product roadmap connected to company goals and clear financial outcomes
• Established reliable funnel instrumentation and a shared performance scorecard
• Created a repeatable experimentation engine that produces a consistent pipeline of high-quality tests and measurable incremental revenue
• Shipped meaningful improvements across product discovery, conversion, checkout, subscription, and account management
• Improved key metrics such as conversion rate, average order value, activation, retention, or lifetime value, with credible measurement of impact
• Deployed production AI workflows that materially increase the speed and quality of research, prototyping, analysis, QA, or product operations
• Launched at least one customer-facing AI or personalization capability with clear guardrails and measurable customer value
• Built strong operating relationships across Growth, Creative, Lifecycle, Brand, Data, Engineering, and Operations

The right person combines strong product judgment with deep conversion-rate optimization expertiseProven success improving ecommerce conversion and commercial outcomes through customer research, funnel analysis, experimentation, UX changes, offer development, and technical product workHigh standards for execution, written communication, prioritization, and accountabilityAbility to work effectively with engineers and designers, understand technical constraints, and make thoughtful tradeoffs between speed, scalability, and customer experienceHands-on experience using AI tools in product work. You can point to specific ways AI improved speed, quality, insight, or customer value, not just presentations about AIStrong analytical fluency. You can diagnose a funnel, define the right metrics, pressure-test data quality, and translate findings into decisionsComfort operating in a fast-moving environment where you may shift between strategy, analysis, customer insight, and detailed execution in the same dayExperience presenting decisions, tradeoffs, and results to senior executivesExperience owning customer journeys that span acquisition, onboarding, purchase, subscription, account management, and retention8+ years of product management experience, including meaningful ownership of a consumer digital product, ecommerce business, or subscription experienceDeep understanding of CRO, including hypothesis development, prioritization frameworks, A/B testing, statistical interpretation, incrementality, and experimentation pitfalls3+ years leading product teams or senior cross-functional product initiativesExperience in DTC wellness, supplements, digital health, consumer healthcare, or another regulated or trust-sensitive categoryExperience building personalization, recommendation, quiz, assessment, or AI-assisted customer experiencesExperience with Shopify, subscription commerce, landing-page platforms, experimentation tools, product analytics, lifecycle systems, and customer-data platformsExperience managing an external development agency or a blended internal and external engineering model