CRM Platform Director: Field Adoption & AI Enablement

6062-Janssen Pharmaceuticals, Inc. Legal Entity; Titusville (NJ); On-site; USD 164,000 - 283,000; Full time

Job summary

Johnson & Johnson in Titusville, NJ seeks a Director, CRM Platform, Operations & Field Adoption to own the live CRM platform, oversee field adoption, and serve as launch lead for the new CRM. You will align with sales leadership, brand, Medical Affairs, Market Access, and Technology to drive adoption and performance.

You will lead CRM operations, change management, AI integration, and cross-functional collaboration to ensure the CRM supports launches and delivers measurable value for the field

Qualifications

• A minimum of 10 years of relevant business experience in healthcare, analytics, data science, marketing, management consulting or related field is required.
• A minimum of a bachelor’s degree is required; Master degree or equivalent experience preferred.
• Experience with handling budget responsibility of over $5M annually.
• Experience leading relationships with sales and medical leaders.
• Hands-on depth with Veeva CRM and Salesforce in a field-based commercial organization.
• Demonstrated ability to lead and develop a team and to influence all levels of the organization.
• Experience running a production system with service levels, support operations, and vendor partners.
• Experience with embedding AI capabilities, including customer engagement next best action, in CRM.
• Track record of driving field adoption - moving AI solutions beyond pilots to sustained, embedded usage by commercialization teams.

Responsibilities

• Existing CRM and platform ownership: Own the current CRM in steady state through decommission: availability, release management, enhancement backlog, and business continuity during the transition.
• Lead the field-facing AI and Salesforce Agentforce agenda in CRM: prioritize use cases with sales leadership, configure and pilot agents and AI-assisted features, roll them out to the field.
• Migration: Translate how representatives actually work into Salesforce requirements, configuration, and user experience design.
• New product launch support: Ensure CRM is launch-ready for every new product and indication with configuration and content alignment.
• Customer alignment: Serve as the primary CRM partner to sales leadership, field force effectiveness, brand teams, Medical Affairs, and Market Access.

Skills

Advanced Analytics

Budget Management

Data Analysis

Data Visualization

Leadership

Program Management

Strategic Thinking

Developing Others

Digital Fluency

Inclusive Leadership

Data Privacy Standards

Data Quality

Data Reporting

Data Savvy

Education

Bachelor's degree

Master's degree or equivalent experience

Tools

Veeva CRM

Salesforce

AI tools (Claude Code, Copilot Studio)

Job description

Johnson & Johnson in Titusville, NJ seeks a Director, CRM Platform, Operations & Field Adoption to own the live CRM platform, oversee field adoption, and serve as launch lead for the new CRM. You will align with sales leadership, brand, Medical Affairs, Market Access, and Technology to drive adoption and performance.

You will lead CRM operations, change management, AI integration, and cross-functional collaboration to ensure the CRM supports launches and delivers measurable value for the field