Director, CRM & Personalization — Lifecycle Growth

Lowe's; Mooresville (NC); On-site; USD 180,000 - 260,000; Full time

Job summary

Lowe's, based in Mooresville, NC, seeks a Director of Customer Relationship Marketing to lead enterprise CRM strategy, governance, and personalization across channels. You will partner with Marketing, Digital, Analytics, Product, and Stores to translate customer insights into measurable growth.

Reporting to the Senior Director of CRM & Personalization, you will build a high-performing team, define annual plans, and drive multi-channel lifecycle marketing, experimentation, and automation to

Qualifications

• 10+ years of progressive experience in CRM, lifecycle marketing, personalization, or related field.

Responsibilities

• Develop and lead the enterprise customer growth strategy, operating model, and governance across engagement, lifecycle marketing, personalization, experimentation, automation, and paid media.
• Define customer engagement strategies for DIY, Pro, Loyalty, New Homeowners, and other priority segments.
• Establish coordinated contact and journey strategies across email, SMS, push, mobile app, web, direct mail, and targeted media.
• Lead lifecycle marketing to increase customer lifetime value and retention.
• Define and advance personalization roadmap including next-best-action and AI-enabled experiences.
• Partner with Analytics and Data Science to develop value models and measurement frameworks.
• Lead experimentation roadmap with testing standards and scalable learnings.
• Develop marketing automation and journey orchestration for speed, efficiency and governance.
• Collaborate across functions to align customer strategies with enterprise priorities.

Skills

CRM strategy

Lifecycle marketing

Cross-functional collaboration

Data-driven decision making

Leadership and people management

Education

Bachelor's degree in Marketing, Digital, or related field

Tools

Adobe Experience Platform

Salesforce Marketing Cloud

Braze

Adobe Target

Adobe Journey Optimizer

Job description

Lowe's, based in Mooresville, NC, seeks a Director of Customer Relationship Marketing to lead enterprise CRM strategy, governance, and personalization across channels. You will partner with Marketing, Digital, Analytics, Product, and Stores to translate customer insights into measurable growth.

Reporting to the Senior Director of CRM & Personalization, you will build a high-performing team, define annual plans, and drive multi-channel lifecycle marketing, experimentation, and automation to