Director of CRM & Personalization – Growth Leadership

Lowe's Home Centers, LLC

Mooresville (NC)

On-site

USD 180,000 - 240,000

Full time

6 days ago

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Job summary

Lowe's Home Centers, LLC in Mooresville, NC is seeking a Director of Customer Relationship Marketing to lead enterprise CRM strategy, governance, and personalization across channels. This role collaborates with Marketing, Merchandising, Digital, Loyalty, Analytics, Technology, Product, and Lowe's Media Network to translate insights into coordinated experiences and drive growth.

Reporting to the Senior Director of CRM & Personalization, you will define lifecycle marketing, experimentation, and

Qualifications

Bachelor's degree in Marketing, Digital, E-Commerce, or equivalent experience.
10+ years in CRM, lifecycle marketing, personalization, or related field.
5+ years leading enterprise customer marketing in a matrixed org.
Experience developing engagement strategies across owned channels and paid media.
Experience building segmentation, lifecycle, personalization, and journey strategies.
Proven ability to influence senior leaders and drive enterprise-wide change.

Responsibilities

Lead enterprise customer growth strategy, governance, and engagement across channels.
Define engagement for DIY, Pro, Loyalty, New Homeowners, across lifecycle.
Set cross-channel journey strategies including email, SMS, push, web, and paid media.
Partner with Analytics to develop value models and measurement frameworks.
Establish testing standards and scale successful experiments.