CRM & Omnichannel Growth Director

Micro Center; Hilliard (OH); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Employee Discount

Tuition Reimbursement and Education

Paid Time Off

401(k) Retirement Plan with Company

Industry‑Leading Vendor and Company Tr

Clear Career Growth and Advancement

Job summary

Micro Center is seeking a Director of Customer Relationship Management (CRM) to lead omnichannel customer data strategy from the Hilliard, OH home office. You will drive acquisition, retention, and lifetime value through Bloomreach-driven personalization across website, email, SMS, and in-store touchpoints.

You will report to the CMO and partner with Stores, Merchandising, Marketing, Digital, E‑commerce, IT, and Analytics to align customer engagement with store performance and digital growth.

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, or related field.
• 8–12+ years in CRM, lifecycle marketing, or customer experience in retail.
• 3–5+ years of people management experience.
• Hands-on experience with Bloomreach, marketing automation, POS, and CDPs.

Responsibilities

• Define and execute a CRM strategy to drive store traffic and omnichannel experiences.
• Lead lifecycle marketing campaigns across email, SMS, and push channels.
• Own membership program strategy and cross-channel loyalty initiatives.
• Build and mentor a high-performing CRM team and collaborate with internal partners.
• Define KPIs and deliver actionable insights to leadership.

Skills

CRM expertise

Lifecycle marketing

Data analysis

Cross-functional leadership

Omnichannel retail experience

Education

Bachelor’s degree in Marketing, Business, Information Systems, or related field

Tools

Bloomreach

POS systems

CRM software

Job description

Micro Center is seeking a Director of Customer Relationship Management (CRM) to lead omnichannel customer data strategy from the Hilliard, OH home office. You will drive acquisition, retention, and lifetime value through Bloomreach-driven personalization across website, email, SMS, and in-store touchpoints.

You will report to the CMO and partner with Stores, Merchandising, Marketing, Digital, E‑commerce, IT, and Analytics to align customer engagement with store performance and digital growth.