Director, CRM Lifecycle Growth — Remote

Personalizedbeautydiscoveryincdbaipsy; United States; On-site; USD 135,000 - 195,000; Full time

Benefits offered by this job

Competitive base salary & bonus

Medical, dental & vision insurance

401(k) plan with company match

Flexible work from home

Job summary

Personalizedbeautydiscoveryincdbaipsy is seeking a Director of CRM Lifecycle Marketing to transform IPSY’s CRM function into a growth engine. You will lead strategies across the member journey to increase conversion and improve retention.

This role requires 10+ years of experience in lifecycle or growth marketing, strong analytical skills, and the ability to build automated lifecycle journeys across various channels. The company offers a competitive salary and comprehensive benefits.

Qualifications

• 10+ years in lifecycle, CRM, or growth marketing with revenue-driving programs.
• Strong financial and quantitative acumen required.
• Experience leading teams through transformation.

Responsibilities

• Drive lifecycle strategy tied directly to revenue and retention.
• Develop holistic lifecycle frameworks for engagement and reactivation.
• Elevate triggered and automated programs to increase relevance.

Skills

Lifecycle marketing

CRM expertise

A/B testing

Experience with email, push, SMS

Analytical skills

Education

Bachelor’s degree

Tools

Excel

SQL

Tableau

Iterable

Job description

Personalizedbeautydiscoveryincdbaipsy is seeking a Director of CRM Lifecycle Marketing to transform IPSY’s CRM function into a growth engine. You will lead strategies across the member journey to increase conversion and improve retention.

This role requires 10+ years of experience in lifecycle or growth marketing, strong analytical skills, and the ability to build automated lifecycle journeys across various channels. The company offers a competitive salary and comprehensive benefits.