CRM & Loyalty Growth Lead | Hybrid, Data-Driven

The Hut Group; New York (NY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid Work Model - 3 days in office /

401K matched up to 5%

Generous PTO (Paid Time Off)

Disability insurance

Exclusive employee discounts off THG品牌

Job summary

Perricone MD, a THG Beauty brand, is seeking a commercially driven CRM & Loyalty Senior Manager to lead customer lifecycle marketing across email, SMS, and loyalty initiatives. The role focuses on retention, repeat purchase, and lifetime value, executing campaigns with a hands-on approach to optimize the customer journey.

You will own segmentation, personalization, and performance analytics to drive global revenue growth while collaborating with E‑commerce, Brand, and Creative teams.

Qualifications

• 4–6 years of experience in CRM, email marketing, or lifecycle marketing.
• Hands-on experience with CRM platforms (Listrak preferred).
• Proven ability to translate data into growth strategies and revenue impact.
• Strong segmentation, automation, and digital customer journey understanding.
• Attention to detail with multiple campaigns and tight timelines.

Responsibilities

• Own end-to-end planning and execution of CRM campaigns across email and SMS channels.
• Develop and manage a comprehensive CRM calendar aligned with product launches and brand campaigns.
• Drive revenue through sophisticated segmentation, targeting, and personalization.
• Ensure flawless execution of promotional, product, and lifecycle communications to maintain brand integrity.
• Build and optimize automated flows (Welcome, Abandoned Cart/Browse, Post‑Purchase, Re‑engagement).
• Manage loyalty program evolution to drive member acquisitions and repeat purchases.
• Partner with cross-functional teams to integrate loyalty initiatives for LTV growth.
• Own CRM performance reporting (revenue, open rates, CTR, conversion) and data integrity.

Skills

CRM marketing

Lifecycle marketing

Email marketing

Data-driven

Segmentation

Automation

Cross-functional collaboration

Strong communicator

Tools

CRM platforms (Listrak)

Job description

Perricone MD, a THG Beauty brand, is seeking a commercially driven CRM & Loyalty Senior Manager to lead customer lifecycle marketing across email, SMS, and loyalty initiatives. The role focuses on retention, repeat purchase, and lifetime value, executing campaigns with a hands-on approach to optimize the customer journey.

You will own segmentation, personalization, and performance analytics to drive global revenue growth while collaborating with E‑commerce, Brand, and Creative teams.