Director, Creator

OMDUS OMD USA LLC; United States; On-site; USD 90,000 - 215,000; Full time

Job summary

Omnicom Media is seeking a Director of Strategy to lead integrated, insight-driven plans across media and creator ecosystems. You will guide senior client teams, translate consumer insights into actionable influencer strategies, and partner with activation to deliver scalable performance.

You will own the strategic vision for key accounts, develop briefs, set KPIs, and champion data-informed decision making.

Qualifications

• 7-10+ years in strategy with leadership of large, multi-channel initiatives.
• Strong fluency in media planning, digital innovation, influencer partnerships.
• Data-driven strategies tied to brand and business outcomes.
• Comfort with programmatic principles and planning tools.
• Deep audience insight capabilities translating signals to briefs.
• Excellent client communication and executive storytelling.
• Proven team leadership; cross-functional collaboration experience.
• Retail/CPG experience preferred; familiarity with alcohol/beverage or global markets a plus.

Responsibilities

• Orchestrate cross-functional teams to deliver unified plans and flawless execution.
• Lead planning and translate objectives into strategic roadmaps and KPIs.
• Provide executive-ready narratives and recommendations guiding decisions.
• Build integrated strategies grounded in audience and cultural insights.
• Lead influencer strategy and align creator roles with platform behaviors.
• Develop briefs and media packages connecting storytelling with distribution and measurement.
• Establish benchmarks; set hypotheses and test-and-learn agendas.
• Partner with activation to ensure alignment from contracting to delivery.
• Drive reporting, readouts, and optimization across content, channel mix, and spend.
• Define success metrics and cohesive measurement across ad and organic influencer outputs.
• Mentor strategists; contribute to thought leadership and internal playbooks.

Skills

Strategy leadership

Media planning

Influencer partnerships

Data-driven insights

Executive storytelling

Team leadership

Cross-functional collaboration

Tools

Influencer tech platform

Social analytics suites

MMM/MTA tools

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Social Media and Influencer Marketing Job Description:

The Director of Strategy is a senior, client-facing leader responsible for developing integrated, insight-driven strategies that connect brand storytelling to measurable business outcomes across media and creator ecosystems. You will lead the strategic vision across key accounts, translate consumer and cultural insights into actionable communications and influencer strategies, and partner closely with activation teams to deliver executional excellence and performance at scale. This role balances deep media planning acumen with modern creator-led content and platform fluency.

KEY RESPONSIBILITIES

Client & Business Leadership

• Orchestrate cross-functional teams (activation, creative, media, analytics, commerce) to deliver unified plans and flawless execution.
• Lead annual/quarterly planning and translate business objectives into clear strategic roadmaps, testing plans, and investment priorities.
• Provide executive-ready narratives, POVs, and recommendations that influence decision-making and unlock innovation.

Strategy Development (Integrated & Influencer)

• Build integrated communications strategies grounded in audience, cultural, and category insights; ensure every plan ties directly to brand and business outcomes.
• Lead influencer strategy: define creator roles, archetypes, and content narratives; align to platform behaviors and cultural moments.
• Translate Omni and Q insights into performance-optimized strategies across paid/owned/earned influencer and broader media channels.
• Develop creative briefs, reverse briefs, and media packages that connect storytelling with distribution and measurement.
• Establish channel and content effectiveness benchmarks; set hypotheses, KPIs, and test-and-learn agendas.

Activation Oversight & Excellence

• Partner with Creator Activation team to ensure strategic alignment from contracting through delivery, including content quality, brand safety, and on-time execution.
• Ensure timely reporting, post-campaign readouts, and codified learnings; drive continuous optimization across content, channel mix, and investment.
• Leverage OMG’s influencer tech platform for discovery, vetting, review, and benchmarking; provide feedback to enhance roadmap and tooling.

Measurement, Insights & Performance

• Partner with Analytics and Media Science to define success metrics (brand, commerce, and full-funnel KPIs), test designs, and learning agendas.
• Connect content and media signals to business impact; elevate what to scale vs. what to sunset, and why.
• Champion cohesive measurement across ad and organic influencer outputs; establish standards for incrementality, quality, and ROMI.

People Leadership & Practice Building

• Uplevel and educate strategists and managers to raise the bar on consumer insight, storytelling, and strategic thinking.
• Run internal training and playbook development on modern strategy craft, influencer/creator best practices, and platform evolutions.
• Contribute to thought leadership and case studies; represent Creo in client rooms and OMG forums as a strategic voice for creator-led media.
• Foster a culture of curiosity, collaboration, and "find a better way" problem-solving.

QUALIFICATIONS

• 7-10+ years in strategy (media, communications, or account planning) with proven leadership of large, multi-channel initiatives.
• Strong media planning fundamentals and fluency in digital innovation, influencer partnerships, and emerging platforms.
• Demonstrated experience building data-driven, creator-led strategies and connecting them to measurable brand and business outcomes.
• Comfortable with programmatic principles and industry planning/research tools; understanding of how creator content integrates with paid media.
• Deep audience insight capabilities—able to translate research and cultural signals into actionable, resonant strategies and briefs.
• Excellent client communication and executive storytelling; persuasive presenter able to influence senior stakeholders.
• Proven team leadership: hiring, coaching, and developing talent; managing cross-functional partners and specialists.
• Category experience in retail, CPG, or commerce-led businesses preferred; additional exposure to alcohol/beverage or global/emerging markets a plus.

PERSONAL ATTRIBUTES

• Self-starter who turns ambiguity into clear plans and direction
• Strategic, creative, and insight-obsessed – able to distill complexity into clear direction.
• Culturally curious with a pulse on platforms, creators, and community behavior.
• Collaborative, open, and persuasive; thrives in fast-paced, high-ownership environments.
• Analytical and outcomes-oriented with strong business acumen.
• "Can do" operator who embraces change and makes ideas happen.

SUCCESS METRICS (EXAMPLES)

• Achievement of brand and business KPIs (awareness, consideration, ROAS/CPA, incrementality).
• Growth in client satisfaction and account expansion (e.g., NPS, scope increases).
• Quality and adoption of strategic frameworks, briefs, and playbooks across teams.
• Efficiency and effectiveness gains through testing and optimization (content, mix, investment).
• Development and retention of high-performing strategic talent.

TOOLS & PLATFORMS (EXAMPLES)

• OMG Omni and Q insights; influencer tech platform(s) for discovery, vetting, and benchmarking.
• Social and creator platforms (TikTok, YouTube, Instagram, Twitch, etc.) and their analytics suites.
• Measurement and research tools (brand lift, MMM/MTA inputs, social listening, platform-native analytics).

#LI-ES1 $90,000 - $215,000

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