Manager, Creator

OMDUS OMD USA LLC; United States; On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom Media invites applications for the Manager, Creator Activation, an integrated role driving influencer activation within the Creo service. You will be the client face of the activation team, overseeing creator management, negotiations, and execution of social content in line with client briefs and Creo plans.

Reporting to the Director of Creator Activation, you will collaborate with OM agencies and paid social teams to scale influencer partnerships.

Qualifications

• Bachelor’s degree in Marketing/Advertising/Communications or equivalent.
• 3–5 years of hands-on Influencer and media experience with creators.
• Ability to manage creator relationships with blue-chip brands.

Responsibilities

• Strategically align and vet Influencers for client campaigns.
• Aggregate influencer submissions and maintain quality control.
• Input campaign details into the tracking system and manage budgets.
• Execute partnerships with influencers from contracts to completion.
• Oversee content review between influencer and account teams.
• Collect metrics and develop recaps for campaigns and programs.
• Track post-campaign activity for revenue recognition.
• Stay informed on evolving social platforms and trends.

Skills

Influencer marketing

Influencer relationships

Campaign management

Client management

Presentation skills

Analytical thinking

Autonomy

Business acumen

Education

Bachelor’s degree

Tools

Influencer platforms

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Social Media and Influencer Marketing Job Description: The Manager, Creator Activation is an integrated role tasked with driving Influencer activation within OM’s dedicated managed service product, Creo The core responsibility of the role is the client face of the activation team for influencer campaigns, including creator-direct management, negotiation, and execution of social content in response to a client brief and Omnicom Media, Creo team proposed plans. The role will serve all OM agencies and as an independent agency, working in symphony with paid social teams to execute paid amplification of Creator campaigns. Reports to: Director of Creator Activation

RESPONSIBILITIES

• Creator Activation: Responsible for the strategic alignment and vetting of Influencers for specific Client campaigns
• Aggregate submissions of Influencer personalities and maintain quality control
• Input all campaign details into accounting/tracker system
• Execute partnerships with influencers from post contract phase through campaign completion
• Manage content review process between influencer and account team
• Ensure metrics are collected and recaps are developed for all influencer campaigns and programs
• Tracking post completion for revenue recognition purposes
• Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity
• Follow social media influencer personalities across multiple social platforms
• Help support the logistics (travel, shipping product, etc.) to Talent/Influencers for a specific campaign
• Participation in weekly team conference calls including calendar invite, room booking and taking and circulating meeting notes
• Influencer travel and coordination as required
• Practice Excellence: Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
• Develop thought leadership pieces, POVs & case studies to galvanize the practice within the OM ecosystem
• Work in partnership with OM COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, commerce, and measurement

REQUIRED SKILLS

• In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling
• Strong relationships with Influencer community
• Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
• Excellent relationship building with internal and external stakeholders
• Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
• Highly analytical and creative mind in strong communication skills
• High levels of integrity, autonomy, and self-motivation
• Strong business acumen and the ability to make highly impactful decisions in a timely manner

QUALIFICATIONS

• Bachelor’s degree (Marketing/Advertising/Communications preferred)
• 3-5 years of experience within Influencer and media environments
• Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies
• Detail-oriented and organized with the ability to multi-task and manage priorities
• Experience with Influencer platforms and tools
• $50,000 - $95,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us we look forward to getting to know you.

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For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action, focused on community, impact, and opportunity.