Director, Conversion Rate Optimization

Siege Media; Chicago (IL); On-site; USD 140,000 - 210,000; Full time

Job summary

Siege Media is expanding its CRO practice in the United States. The Director, Conversion Rate Optimization will found and scale the CRO practice, owning strategy, tests, and reporting for multiple SaaS/ecommerce clients.

You will run A/B and multivariate programs, switching to research-led optimization for lower-traffic sites, and translate findings into actionable recommendations for design and development teams.

Qualifications

• Lead CRO strategy and deliver measurable improvements for client portfolios.
• Translate insights into buildable recommendations for designers and developers.
• Drive experimentation programs with rigorous analysis and reporting.

Responsibilities

• Own the CRO strategy and results for a portfolio of clients.
• Run A/B and multivariate tests; adapt approach to data volume.
• Partner with design and development teams to implement changes and measure impact.

Skills

CRO leadership

A/B testing

Multivariate testing

Data-driven decisions

Job description

Why Here?
Siege Media is a full service GEO/AI search agency that has grown by delivering measurable outcomes for SaaS, fintech, and e-commerce clients. The new CRO practice will sit at the intersection of search visibility and conversion performance. This role will found and scale that practice from the ground up.

What Will You Do?
As Director, Conversion Rate Optimization at Siege Media, you will own the CRO strategy and results for a portfolio of clients while building the team and methodology that will support future growth. You will run A/B and multivariate programs where volume allows and shift to research-led optimization for lower-traffic sites, always choosing the right approach for the data available. Additionally, you will turn findings into buildable recommendations, hand them to design and development teams, and measure impact with honest, context-appropriate reporting.