Director, Content Studio & Creative Strategy

GlaxoSmithKline; Durham (NC); Hybrid; USD 180,000 - 240,000; Full time

Job summary

GSK US is seeking a Director, Content Studio to lead the in-house agency, guiding strategy, integration, and execution of design for assigned business units. You will oversee budgets, vendor negotiations, and governance to ensure high-quality assets and experiences that engage healthcare professionals and patients.

The role requires leading a multidisciplinary creative team, partnering with brand and business leads, and translating goals into actionable plans for the internal team.

Qualifications

• BS/BA degree required.
• 5+ years leading a large, multidisciplinary creative team at an agency or in-house creative department.
• Minimum of 5 years using Adobe Creative Suite, Figma, and modern design systems with web development familiarity.

Responsibilities

• Lead the in-house Content Studio and set standards for service quality and delivery.
• Identify high-value creative projects and plan opportunities for Content Studio growth.
• Manage client communications, expectations, and satisfaction.
• Oversee budgets, forecasting, and vendor negotiations for Studio operations.
• Partner with brand leads to align content plans with business goals.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

BS/BA degree

Tools

Adobe Creative Suite

MS Office Suite

Photoshop

InDesign

XD

Illustrator

Figma

Web development

Global design systems

Job description

GSK US is seeking a Director, Content Studio to lead the in-house agency, guiding strategy, integration, and execution of design for assigned business units. You will oversee budgets, vendor negotiations, and governance to ensure high-quality assets and experiences that engage healthcare professionals and patients.

The role requires leading a multidisciplinary creative team, partnering with brand and business leads, and translating goals into actionable plans for the internal team.