Hybrid Director, Content Studio & Creative Strategy

GSK; Durham (NC); Hybrid; USD 140,000 - 200,000; Full time

Job summary

GSK US is seeking a Director, Content Studio to lead the internal agency, drive design strategy, and oversee budgets for multiple business units. You will guide a multidisciplinary team to deliver high-quality assets, engage healthcare professionals and patients, and ensure alignment with corporate goals.

You will build strong vendor relationships, manage client communications, and shape Content Studio’s future through KPI-driven improvements and innovative practices.

Qualifications

• Lead a large, multidisciplinary creative team.
• Expert knowledge of Adobe Creative Suite and MS Office.
• Experience with vendor management and working with internal and external partners.

Responsibilities

• Lead the in-house Content Studio and manage budgets and governance.
• Build strategic agency partnerships and manage client communications.
• Identify high-value creative projects and plan resource implications.
• Ensure quality, brand alignment, and KPI tracking across deliverables.
• Drive Content Studio evolution, recruitment, and staff development.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

BS/BA degree

Tools

Adobe Creative Suite

Figma

Job description

GSK US is seeking a Director, Content Studio to lead the internal agency, drive design strategy, and oversee budgets for multiple business units. You will guide a multidisciplinary team to deliver high-quality assets, engage healthcare professionals and patients, and ensure alignment with corporate goals.

You will build strong vendor relationships, manage client communications, and shape Content Studio’s future through KPI-driven improvements and innovative practices.