Director, Content Studio

GSK; Durham (NC); Hybrid; USD 140,000 - 200,000; Full time

Job summary

GSK US is seeking a Director, Content Studio to lead the internal agency, drive design strategy, and oversee budgets for multiple business units. You will guide a multidisciplinary team to deliver high-quality assets, engage healthcare professionals and patients, and ensure alignment with corporate goals.

You will build strong vendor relationships, manage client communications, and shape Content Studio’s future through KPI-driven improvements and innovative practices.

Qualifications

• Lead a large, multidisciplinary creative team.
• Expert knowledge of Adobe Creative Suite and MS Office.
• Experience with vendor management and working with internal and external partners.

Responsibilities

• Lead the in-house Content Studio and manage budgets and governance.
• Build strategic agency partnerships and manage client communications.
• Identify high-value creative projects and plan resource implications.
• Ensure quality, brand alignment, and KPI tracking across deliverables.
• Drive Content Studio evolution, recruitment, and staff development.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

BS/BA degree

Tools

Adobe Creative Suite

Figma

Job description

Business Introduction GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary

The Director, Content Studio is responsible for embedding, operationalizing, and scaling GSK US’s internal agency; leading the strategy, integration, and execution of design activities for assigned business units or therapeutic areas; and guiding a multidisciplinary creative team in delivering innovative, high-quality assets and experiences that advance business strategy and engage HCPs and patients. The role also oversees operating and project budgets, including forecasting, tracking, reporting, variance analysis, and continuous improvement of financial processes and governance, while leading vendor negotiations and providing operational oversight of MSAs, SOWs, and POs. This role will provide YOU the opportunity to lead key activities to progress YOUR career.

These responsibilities include some of the following:

• Relationship/Agency Building: Manage and lead the in-house agency. Identify new creative service opportunities and develop plans to bring them to internal clients. Build trusted, strategic partnerships with agency partners, marketing teams, and business stakeholders to deliver innovative, value-added creative services.
• Champion Content Studio’s design, copy, and strategy capabilities, present work effectively, and connect Studio creatives with internal and external partners.
• Identifying Content Studio Work: Participate in strategic and operational planning to identify high-value creative projects for Content Studio and opportunities to advise agency partners and marketing teams. Partner with brand and business leads to track changes in content plans, assess resource implications, and identify new opportunities for Content Studio growth.
• Client Communications: Serve as the primary business contact for Content Studio clients, leading communications, managing expectations, resolving issues, and ensuring client satisfaction. Translate business goals into actionable plans for the internal team and maintain regular two-way communication with business owners to align priorities and expectations.
• Creative Oversight: Establish and uphold Content Studio standards for service quality, delivery speed, and creative excellence. Oversee studio activity and guide creative team leads to deliver work that meets client needs, brand objectives, and quality standards.
• Build strong relationships with creative teams to address challenges, remove obstacles, and improve design and efficiency.
• Creative Project Management: Advise on budgets, resourcing, project plans, and solutions that support Content Studio priorities. Lead project and resource discussions while partnering with design, copy, production, and deployment teams to monitor workload and address issues and opportunities.
• Studio Management and Evolution: Drive performance, innovation, and continuous improvement by monitoring KPIs, client feedback, and industry best practices. Help shape Content Studio’s future vision, strategy, goals, policies, processes, forecasting, resource planning, systems, and hiring. Partner with US Commercial Strategic Operations & Capabilities leadership to set and achieve Content Studio business objectives. Build a strong team and develop creative talent through coaching, mentoring, learning opportunities, and business acumen development.

Why You?

This role is hybrid in the United States. You will be expected to work both on-site and remotely as needed to partner effectively with teams and lead the studio.

Basic Qualifications

• BS/BA degree required.
• 5+ years of experience leading a large, multidisciplinary creative team at an agency or in house creative department.
• Minimum of 5 years of creative tools like Adobe Creative Suite (Expert knowledge of MS Office Suite, Photoshop, InDesign, XD, Illustrator), Figma, and global design systems and web development.

Preferred Qualifications

• Strong vendor and client management, communication, and interpersonal skills, with the ability to engage effectively at all organizational levels and with external partners.
• Experience in shaping and leading transformation and change initiatives.
• Proven ability to manage multiple priorities and deliver practical solutions in a fast-paced, changing, matrixed organization.
• Highly organized, with strong follow-through and a commitment to team accountability and quality.
• Ability to use data, insights, and KPIs to assess design performance, identify improvements, and manage team dynamics and resource constraints.
• Deep knowledge of digital production, content management systems, taxonomy, and project management tools such as Smartsheet and Jira.
• Experience with change management and innovation initiatives; knowledge of FDA guidelines for pharmaceutical marketing across digital channels is a strong plus.

Skills

• Data to Insights
• Digital Fluency
• Marketing Campaign Planning
• Marketing Measurement
• Marketing Strategy Implementation
• Omnichannel Marketing
• Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most.

Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - [e-mail].

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

GSK is an Equal Opportunity Employer.

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We are a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Find out more on our career site.