Director, Content Strategy & Insights (AI & Metrics)

Adobe; San Jose (CA); On-site; USD 207,000 - 300,000; Full time

Job summary

Adobe is seeking a Director of Content Strategy and Insights to lead our content strategy function within Global Marketing. This leader will set governance, operating strategy, and measurement framework to prove value of Adobe's content investments across teams and partners.

You will build standards, external narratives, and cost models, and develop budget models, capacity forecasts, and AI governance processes to ensure flawless operating performance and scalable impact.

Qualifications

• 10+ years in content strategy or related roles.
• Experience building benchmark frameworks and cost models.
• Strong quantitative skills for ROI and budgets.
• Experience with governance frameworks at scale.
• Leadership of strategy/analyst teams.

Responsibilities

• Own operating strategy and governance across content teams.
• Define governance frameworks and SLAs for Content Operations.
• Lead workflow development with Content Operations.
• Build external narratives and operating model for customers and industry audiences.
• Develop insights framework and predictive models to identify bottlenecks.
• Lead cost modeling and supply chain economics for assets and throughput.
• Create budget models and demonstrate content spend allocation.
• Build capacity models and demand forecasts for in-house and agency partners.
• Govern AI content including disclosure, audits and reviews.
• Lead Content Strategy integrating governance, strategy, narrative, measurement, and economics.
• Collaborate with Content Operations and Agency Management for vendor oversight.

Skills

Content strategy

Content operations

Marketing analytics

Budget modeling

AI governance

Job description

Adobe is seeking a Director of Content Strategy and Insights to lead our content strategy function within Global Marketing. This leader will set governance, operating strategy, and measurement framework to prove value of Adobe's content investments across teams and partners.

You will build standards, external narratives, and cost models, and develop budget models, capacity forecasts, and AI governance processes to ensure flawless operating performance and scalable impact.