Director, Content Marketing & Growth

SiriusXM; New York (NY); On-site; USD 145,000 - 176,000; Full time

Job summary

SiriusXM is seeking a strategic, creative, and data-driven Director, Content Marketing to lead multi-channel campaigns that drive subscriber growth, deepen listener engagement, and strengthen brand affinity. You will oversee content marketing across paid, owned, and earned media for SiriusXM and Pandora, guiding editorial calendars, cross-functional teams, and audience insights into measurable results.

The ideal leader builds integrated campaigns, partners with Brand, Growth, Programming, CRM,

Qualifications

• Typically 10+ years in content/digital marketing.
• Bachelor's degree in marketing or related field; equivalent experience acceptable.

Responsibilities

• Lead multi-channel content marketing campaigns to drive subscriber growth and engagement.
• Oversee content marketing across paid, owned, and earned media for SiriusXM and Pandora.
• Partner with Brand Marketing, Growth Marketing, Programming, Talent Relations, Social, PR, Product Marketing, Creative, CRM, Partnerships, and Analytics teams to ensure consistent, measurable content.

Skills

10+ years content marketing

5+ years leadership

Bachelor's in marketing or related

Editorial leadership

Strategic thinking

Data-driven decision making

Cross-functional collaboration

Creative storytelling

Public speaking

Education

Bachelor's degree in marketing or related field

Tools

Tableau

Adobe Analytics

Google Analytics

Job description

SiriusXM is seeking a strategic, creative, and data-driven Director, Content Marketing to lead multi-channel campaigns that drive subscriber growth, deepen listener engagement, and strengthen brand affinity. You will oversee content marketing across paid, owned, and earned media for SiriusXM and Pandora, guiding editorial calendars, cross-functional teams, and audience insights into measurable results.

The ideal leader builds integrated campaigns, partners with Brand, Growth, Programming, CRM,