Content Marketing Lead — Multi-Channel Growth

SiriusXM Radio, Inc.; New York (NY); On-site; USD 115,000 - 155,000; Full time

Job summary

SiriusXM Radio, Inc. is seeking an Associate Director, Content Marketing to lead multi-channel campaigns that drive subscriber growth and deepen listener engagement.

This role oversees content across paid, owned, and earned media for SiriusXM and Pandora, partnering with Brand, Growth, Programming, CRM, and Analytics teams to ensure consistent, measurable storytelling. The position demands strategic leadership, collaboration, and a strong data mindset.

Qualifications

• 8+ years in content marketing and/or digital marketing.
• 5+ years of leadership experience.
• Bachelor's degree in marketing or related field.
• Strong communication and leadership skills.

Responsibilities

• Develop and lead content marketing strategies across SiriusXM and Pandora.
• Create integrated content plans for brand awareness and subscriber growth.
• Translate priorities into marketable stories, assets and campaigns.
• Own cross-channel editorial calendar and ensure alignment across teams.
• Lead cross-functional planning and stakeholder management.

Skills

Leadership

Strategic thinking

Cross-functional

Storytelling

Analytics

Communication

Creativity

Attention to detail

Public speaking

MS Office

Education

Bachelor's degree in Marketing

Tools

Tableau

Adobe Analytics

Google Analytics

MS Office

Job description

SiriusXM Radio, Inc. is seeking an Associate Director, Content Marketing to lead multi-channel campaigns that drive subscriber growth and deepen listener engagement.

This role oversees content across paid, owned, and earned media for SiriusXM and Pandora, partnering with Brand, Growth, Programming, CRM, and Analytics teams to ensure consistent, measurable storytelling. The position demands strategic leadership, collaboration, and a strong data mindset.