Brand Marketing Director: Strategy, Campaigns & Growth

SiriusXM Radio, Inc.; New York (NY); On-site; USD 147,000 - 203,000; Full time

Job summary

SiriusXM is seeking a Senior Director of Brand Marketing to shape how our brand appears to millions of listeners. You will define brand identity, oversee 360 campaigns, and drive emotional connection and subscriber growth across channels.

You will lead a high‑performing team, align cross‑functional partners, and translate insights into strategic decisions, maintaining consistency in voice and visuals while guiding long‑term brand governance.

Qualifications

• Bachelor's degree in marketing or related field.
• Typically has 12+ years of experience with 6+ years of management.
• Strong leadership with clear vision and strategy for the org.
• Entrepreneurial self-starter with end-to-end ownership of initiatives.
• Results-driven with data-informed decision making.
• Excellent verbal and written communication and presentation skills.
• Must have legal right to work in the U.S.
• Strong cross-functional collaboration experience.

Responsibilities

• Evolve and scale SiriusXM's brand identity, positioning, and messaging across all consumer touchpoints.
• Lead brand strategy, campaigns, and media planning across paid, owned, and earned channels.
• Oversee budgets and ROI for brand initiatives and campaigns.
• Develop and mentor the Brand Marketing organization across multiple teams.
• Partner with programming, events, dealerships, and business teams to align brand narratives.
• Collaborate with Internal Communications and HR on employer branding.
• Establish KPIs for brand health and translate data into actionable insights.

Skills

Brand Strategy

Leadership

Analytics

Communication

Education

Bachelor's degree in marketing or related field

Tools

Tableau

Google Analytics

Adobe Analytics

PowerPoint

Job description

SiriusXM is seeking a Senior Director of Brand Marketing to shape how our brand appears to millions of listeners. You will define brand identity, oversee 360 campaigns, and drive emotional connection and subscriber growth across channels.

You will lead a high‑performing team, align cross‑functional partners, and translate insights into strategic decisions, maintaining consistency in voice and visuals while guiding long‑term brand governance.