Brand Marketing Lead - Growth & Strategic Storytelling

AdsWizz; New York (NY); Hybrid; USD 92,000 - 143,000; Full time

Job summary

SiriusXM is seeking a Senior Manager of Brand Marketing to elevate the brand across consumer touchpoints and drive subscriber growth. You will lead campaigns from strategy through execution and measurement, translating insights into compelling brand narratives and outcomes.

The ideal candidate combines strategic brand-building with program management, partnering across Creative, Content Marketing, Programming, Product, and other teams to deliver best-in-class campaigns and measurable results.

Qualifications

• Bachelor’s degree in marketing or related field.
• Typically 7+ years of experience with 3+ years of management experience.
• Leadership with clear vision and strategy for the org.
• Entrepreneurial and able to run initiatives end-to-end.
• Results-driven with data-informed decision making.

Responsibilities

• Develop and lead brand marketing strategies to increase awareness, consideration, engagement, and affinity for the SiriusXM brand.
• Help evolve SiriusXM’s brand architecture, messaging frameworks, audience strategy, and go-to-market playbooks.
• Translate business priorities and consumer insights into brand narratives and creative briefs.
• Own campaign planning from concept through launch, including strategy, messaging, creative review, media integration, and ROI analysis.
• Author strategic decks and business cases to communicate direction and ROI to senior management.
• Collaborate with Creative, Content Marketing, PR, Product, and other teams to ensure brand consistency and impact.
• Monitor brand health with Data Science and Market Research to translate insights into actions.
• Manage agency/vendor relationships, budgets, timelines, and stakeholder communications.
• Lead and mentor marketing team members and oversee multiple workstreams.

Skills

Leadership

Brand marketing

Strategic thinking

Data analysis

Campaign management

Cross-functional

People management

Communication

Analytical mindset

MS Office

Education

Bachelor's degree in marketing or related field

Tools

Tableau

Google Analytics

Adobe Reporting

Job description

SiriusXM is seeking a Senior Manager of Brand Marketing to elevate the brand across consumer touchpoints and drive subscriber growth. You will lead campaigns from strategy through execution and measurement, translating insights into compelling brand narratives and outcomes.

The ideal candidate combines strategic brand-building with program management, partnering across Creative, Content Marketing, Programming, Product, and other teams to deliver best-in-class campaigns and measurable results.