Strategic Content Marketing Lead

AdsWizz; New York (NY); On-site; USD 115,000 - 155,000; Full time

Job summary

SiriusXM is seeking an Associate Director, Content Marketing to lead the development and execution of multi-channel content campaigns across SiriusXM and Pandora. You will drive subscriber acquisition, deepen listener engagement, and strengthen brand affinity through integrated campaigns and data-driven storytelling.

The role requires a strategic leader who can manage editorial calendars, collaborate with cross-functional teams, and translate audience insights into compelling content.

Qualifications

• 8+ years of experience in content or digital marketing.
• 5+ years of leadership experience managing teams.
• Bachelor's degree in marketing or related field, or equivalent experience.
• Leadership, entrepreneurship, results-oriented, analytical, and facilitation skills.
• Excellent verbal and written communication and presentation skills.
• Must have legal right to work in the U.S.

Responsibilities

• Develop and lead content marketing strategies for SiriusXM and Pandora.
• Create integrated content plans to support brand awareness and subscriber growth.
• Translate programming priorities into marketable stories and assets.
• Own cross-channel content calendar aligning teams.
• Lead cross-functional planning to align goals, messaging, and timelines.
• Build and mentor a high-performing content marketing team.

Skills

Content marketing

Leadership

Strategic thinking

Analytical skills

Verbal & written communication

MS Office

Education

Bachelor's degree in Marketing or related field

Tools

Tableau/BI tools

Adobe Analytics

Google Analytics

Job description

SiriusXM is seeking an Associate Director, Content Marketing to lead the development and execution of multi-channel content campaigns across SiriusXM and Pandora. You will drive subscriber acquisition, deepen listener engagement, and strengthen brand affinity through integrated campaigns and data-driven storytelling.

The role requires a strategic leader who can manage editorial calendars, collaborate with cross-functional teams, and translate audience insights into compelling content.