Director of Content & Audience Growth - Remote

Informa; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Dental insurance

Parental leave

401(k)

Remote work

Job summary

Informa Markets seeks a Director of Content & Audience Marketing in New York, NY to lead strategy across portfolio events and media platforms. You will shape personas, audience needs, and a compelling value proposition to grow audience and support commercial and attendee journeys.

You'll drive always-on campaigns, oversee a diverse marketing team, align brand identity, and collaborate with cross-functional partners to deliver measurable growth and loyalty across channels.

Qualifications

• Proven experience in content and audience marketing in high-paced environments.
• Expertise in audience growth strategies, persona development, and brand management.
• Strong ability to build cross-functional relationships with commercial, attendee marketing, and strategic insights teams.
• Data-driven mindset with a focus on delivering audience-centric solutions and measurable outcomes.
• Exceptional communication and presentation skills with the ability to influence stakeholders at all levels.
• Expertise in content marketing, campaign execution, and audience engagement strategies with a track record of delivering impactful results.

Responsibilities

• Lead the development of a comprehensive content and audience marketing strategy across the portfolio.
• Oversee persona development and audience value propositions for each event and platform.
• Define and maintain a holistic audience value proposition across personas and event USPs.
• Direct always-on campaigns and content marketing initiatives to build loyalty and measurable results.
• Own brand identity across channels and ensure alignment with business objectives and audience expectations.
• Lead and mentor a high-performing marketing team and drive cross-functional collaboration.
• Monitor audience growth metrics and provide actionable insights to refine strategies.

Skills

Content marketing

Audience growth

Persona development

Brand management

Cross-functional collaboration

Data-driven

Job description

Informa Markets seeks a Director of Content & Audience Marketing in New York, NY to lead strategy across portfolio events and media platforms. You will shape personas, audience needs, and a compelling value proposition to grow audience and support commercial and attendee journeys.

You'll drive always-on campaigns, oversee a diverse marketing team, align brand identity, and collaborate with cross-functional partners to deliver measurable growth and loyalty across channels.