Director, Consumer Insights & Growth Strategy

Bombas

New York (NY)

On-site

USD 168,000 - 178,000

Full time

5 days ago

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Benefits offered by this job

Health benefits

Dental benefits

401k with match

Paid parental leave

Snacks

Socks

Relaxed office environment

Job summary

Bombas is seeking a strategic Director of Insights in New York City to lead consumer research, translate signals into action, and shape product, merchandising, and marketing strategies. You will own the insights function, manage budgets, and partner with analytics to deliver real-time intelligence that informs category priorities and go-to-market decisions.

Ideal candidates bring 8+ years in consumer insights or related fields, a collaboration-first mindset, and strong experience with wear

Qualifications

8+ years of progressive experience in Consumer Insights, Commercial Strategy, or Brand Strategy within consumer products or related industries.
Proven track record of collaborating with Merchandising, Marketing, and Product to translate research into revenue growth.
Deep methodological expertise across qualitative, quantitative, and mixed methods research.

Responsibilities

Lead consumer insights shaping go-to-market decisions and category priorities.
Own insights operations, budgets, and relationships with vendors and agencies.
Partner with Analytics to deploy real-time consumer signals to Merchandising and Product teams.
Coach the Insights Manager and ensure high-impact research execution.
Drive wear-testing, QA standards, and pricing considerations from consumer feedback.