Director, Consumer Insights - Gap Brand

Gap Inc.; Town of Islip (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a seasoned insights leader to drive customer-centric strategies across its brand portfolio. In this pivotal role, you will leverage your extensive market research experience to influence decision-making and enhance customer experiences. Your ability to build strong partnerships and deliver compelling insights will be critical in shaping the strategic direction of the company. This role offers an exciting opportunity to work collaboratively with senior leadership and various functions, ensuring the customer remains at the heart of all initiatives. If you are passionate about consumer insights and thrive in a dynamic environment, this position is perfect for you.

Qualifications

• 10+ years in market research or consumer insights.
• Proven people leader with a track record of coaching.

Responsibilities

• Lead insights for the Gap brand and execute a research roadmap.
• Collaborate with Data Science and Audience Intelligence teams.

Skills

Market Research

Consumer Insights

Coaching

Data Analysis

Presentation Skills

Stakeholder Engagement

Tools

Excel

SPSS

MS PowerPoint

MS Word

Job description

About the Role

In this role, you will play a critical role in driving customer centricity and ensuring the success and relevance of our businesses. Through rigorous analyses, creative thinking, and deep partnership with the business, you will help develop a customer-focused strategic direction for our company. Insights are used across our portfolio of brands, and in various functions, from product development to customer service to marketing, ensuring that the customer is front in center in decision making across our business.

What You'll Do

KEY RESPONSIBILITIES

• Lead Insights for Gap brand, including Gap Factory, to define and execute against a research roadmap that you own and evolve and spans across brand functions including Product, Marketing, Strategy and Experience.
• Develop and foster strong partnerships with other Gap brand business stakeholders and serve as a trusted SME for insights.
• Collaborate with other insights and analytic functions such as Data Science and Audience Intelligence teams and other key functions to enhance insights and create a holistic view of the customer.
• Influence senior leaders to take action through your and your team’s compelling work.
• Deliver compelling presentations to Business Partners/Senior Stakeholders driving clear understanding, empathy and accountability for improving our customer perceptions and experiences.
• Drive Customer Centricity throughout the Gap brand through proactive delivery of insights based on business needs.
• Coach an experienced team member to develop and grow their career based on areas of opportunity.
• Speak up and defend the consumer POV while successfully building productive working relationships with colleagues.
• Promote a ‘one team’ environment through close partnerships across all of Consumer Insights, Strategy and other functions.

Who You Are

• 10+ years experience in market research, consumer insights, consulting, etc.
• Proven track record as a people leader, enjoys coaching, providing constructive feedback to others to help them grow their career.
• Experience engaging with and influencing senior leadership at large companies (known as a SME for research and insights).
• Experience leveraging third party data sources.
• Expert in Excel, SPSS or other analytics tool, as well as the MS suite of tools (e.g., Powerpoint, Word, etc.).
• Highly organized.