Director, Consumer Insights - Gap Brand

Gap Inc.; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a seasoned professional to drive customer-centric strategies across its brands. This role is pivotal in shaping the strategic direction by leveraging insights from market research and consumer behavior. You will lead a dynamic team, fostering partnerships across various functions while influencing senior leadership with compelling presentations. If you have a passion for analytics and storytelling, and a track record of delivering impactful insights, this is a fantastic opportunity to make a significant difference in an innovative environment.

Qualifications

• 10+ years in market research and consumer insights with proven leadership.
• Strong analytical skills to develop hypotheses and analyze data.

Responsibilities

• Lead insights for Gap brand and execute a research roadmap.
• Deliver compelling presentations to senior stakeholders.

Skills

Marketing Research

Consumer Insights

Strategic Management

Analytical Skills

Storytelling

Coaching

Data Analysis

Communication Skills

Tools

Excel

SPSS

MS PowerPoint

MS Word

Job description

About the Role

In this role, you will play a critical role in driving customer centricity and ensuring the success and relevance of our businesses. Through rigorous analyses, creative thinking, and deep partnership with the business, you will help develop a customer-focused strategic direction for our company. Insights are used across our portfolio of brands, and in various functions, from product development to customer service to marketing, ensuring that the customer is front and center in decision making across our business.

What You'll Do

KEY RESPONSIBILITIES

1. Lead Insights for Gap brand, including Gap Factory, to define and execute against a research roadmap that you own and evolve across brand functions including Product, Marketing, Strategy and Experience.
2. Develop and foster strong partnerships with other Gap brand business stakeholders and serve as a trusted SME for insights.
3. Collaborate with other insights and analytic functions such as Data Science and Audience Intelligence teams and other key functions to enhance insights and create a holistic view of the customer.
4. Influence senior leaders to take action through your and your team’s compelling work.
5. Deliver compelling presentations to Business Partners/Senior Stakeholders driving clear understanding, empathy and accountability for improving our customer perceptions and experiences.
6. Drive Customer Centricity throughout the Gap brand through proactive delivery of insights based on business needs.
7. Coach an experienced team member to develop and grow their career based on areas of opportunity.
8. Speak up and defend the consumer POV while successfully building productive working relationships with colleagues.
9. Promote a ‘one team’ environment through close partnerships across all of Consumer Insights, Strategy and other functions.

KEY EXPERIENCES

1. You have extensive professional experience in Marketing Research, Consumer Insights, and/or Strategic Management consulting.
2. You have a proven record of delivering consumer led business outcomes through leadership of a team from structuring work, people and interdependencies; prioritizing; executing under tight timeframes and presenting and influencing outcomes based on learnings.
3. You have very strong analytical skills and are able to develop hypotheses and prove them out by digging into data.
4. You have a natural curiosity: always asking the next question and seeking to understand at the nuanced level to spark a new idea.
5. You can easily see the forest through the trees, turning ambiguous business questions into research approaches that address them.
6. You are an excellent storyteller who can connect dots and develop compelling and actionable insights through your strong writing, speaking, and communication skills (ability to synthesize information into a clear, simple story and visualize data).
7. You are able to assess relatively complex situations and analyze data to make judgments and recommend solutions, utilizing expertise of CI and an understanding of functions and business units.
8. Proactive – you are not an order taker waiting for research requests but rather you form hypotheses around the businesses biggest opportunities and prove them out with research.

Who You Are

• 10+ years experience in market research, consumer insights, consulting, etc.
• Proven track record as a people leader, enjoys coaching, providing constructive feedback to others to help them grow their career.
• Experience engaging with and influencing senior leadership at large companies (known as a SME for research and insights).
• Experience leveraging third party data sources.
• Expert in Excel, SPSS or other analytics tools, as well as the MS suite of tools (e.g., Powerpoint, Word, etc.).
• Highly organized.