Director, Consumer Insights - Gap Brand

Gap Inc.; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic leader to drive customer centricity across its brands. This role involves leading insights for the Gap brand, developing strategic research roadmaps, and fostering strong partnerships with stakeholders. You will influence senior leaders with compelling presentations, ensuring that customer perspectives guide decision-making. With over a decade of experience in market research and a knack for coaching, you will play a pivotal role in shaping the future of customer experiences. Join a collaborative environment where your insights will make a significant impact on the business.

Qualifications

• 10+ years in market research or consumer insights with a focus on strategic direction.
• Proven people leader with a track record of coaching and developing team members.

Responsibilities

• Lead insights for Gap brand, defining and executing a comprehensive research roadmap.
• Collaborate with analytics teams to enhance insights and drive customer centricity.

Skills

Market Research

Consumer Insights

Data Analysis

Coaching

Presentation Skills

Stakeholder Engagement

Education

Bachelor's Degree

Master's Degree

Tools

Excel

SPSS

MS PowerPoint

MS Word

Job description

About the Role

In this role, you will play a critical role in driving customer centricity and ensuring the success and relevance of our businesses. Through rigorous analyses, creative thinking, and deep partnership with the business, you will help develop a customer-focused strategic direction for our company. Insights are used across our portfolio of brands, and in various functions, from product development to customer service to marketing, ensuring that the customer is front and center in decision making across our business.

What You'll Do

KEY RESPONSIBILITIES

• Lead Insights for Gap brand, including Gap Factory, to define and execute against a research roadmap that you own and evolve and spans across brand functions including Product, Marketing, Strategy and Experience.
• Develop and foster strong partnerships with other Gap brand business stakeholders and serve as a trusted SME for insights.
• Collaborate with other insights and analytic functions such as Data Science and Audience Intelligence teams and other key functions to enhance insights and create a holistic view of the customer.
• Influence senior leaders to take action through your and your team’s compelling work.
• Deliver compelling presentations to Business Partners/Senior Stakeholders driving clear understanding, empathy and accountability for improving our customer perceptions and experiences.
• Drive Customer Centricity throughout the Gap brand through proactive delivery of insights based on business needs.
• Coach an experienced team member to develop and grow their career based on areas of opportunity.
• Speak up and defend the consumer POV while successfully building productive working relationships with colleagues.
• Promote a ‘one team’ environment through close partnerships across all of Consumer Insights, Strategy and other functions.

Who You Are

• 10+ years experience in market research, consumer insights, consulting, etc.
• Proven track record as a people leader, enjoys coaching, providing constructive feedback to others to help them grow their career.
• Experience engaging with and influencing senior leadership at large companies (known as a SME for research and insights).
• Experience leveraging third party data sources.
• Expert in Excel, SPSS or other analytics tool, as well as the MS suite of tools (e.g., Powerpoint, Word, etc.).
• Highly organized.