Director, Connected Care Marketing & Growth

Baxter International Inc.; Deerfield (IL); On-site; USD 184,000 - 253,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) with company matching

Employee stock purchase plan (ESPP)

Paid time off 20–35 days per year

Flexible workplace policy

Job summary

Baxter International Inc. is seeking a Director of Marketing, Connected Care Group, to shape portfolio growth and customer adoption for Digital Products and Digital Platforms. You will partner with Product Management, Sales and support teams to drive revenue growth and market penetration.

The role emphasizes data-driven decision making, modern marketing capabilities, and leadership of a 2–5 person team. Travel to customer sites and events is required.

Qualifications

• Marketing experience in healthcare IT or software-enabled solutions.
• Ability to lead across cross-functional teams in a matrixed org.
• Strong written & verbal communication and presentation skills.

Responsibilities

• Shape portfolio growth strategy using market insights and analytics.
• Lead upstream and downstream marketing to drive adoption and revenue growth.
• Develop and modernize marketing capabilities including AI-enabled approaches.

Skills

Healthcare marketing

Strategic thinking

Leadership

Digital marketing

Education

Bachelor's degree

MBA a plus

Tools

CRM systems

Marketing automation

Job description

Baxter International Inc. is seeking a Director of Marketing, Connected Care Group, to shape portfolio growth and customer adoption for Digital Products and Digital Platforms. You will partner with Product Management, Sales and support teams to drive revenue growth and market penetration.

The role emphasizes data-driven decision making, modern marketing capabilities, and leadership of a 2–5 person team. Travel to customer sites and events is required.